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of use, lease transfer, and subletting, and analyze their relative importance. ? The issues are bundled into Bargain Mart’s standard clause. Alternatives: ? Claire has no alternative to dealing with Bargain Mart, but Eric is under no pressure to close a deal. ? Make a relation to ValueShops. Agreements: ?Approaching to Creating Value Creating Value ① Trade off ② Economies of scale ? Bargain Mart and the satellite stores ③ Economies of scope ? Lease price Building ? Promote Competition. ① be locked in a fierce battle for market share. ② controls a very attractive site in an untapped market. ③ the presence of one would effectively shut out the other. ? Build Coalitions ? Assuming that I’m successful in getting Bargain Mart, would you be interested in ing on board ? If you are willing to sign on, I can deliver this very attractive set of satellites. ? They won’t be willing to sign on unless……. Setting the Agenda