【正文】 who reply that recordings are no substitute for live performance are missing the point. For the time, attention, and money of the artloving public, classical instrumentalists must pete not only with opera houses, dance troupes, theater panies, and museums, but also with the recorded performances of the great classical musicians of the 20th century. There recordings are cheap, available everywhere, and very often much higher in artistic quality than today’s live performances。 Johnson, for example, has created BabyCenter, a standalone media property that promotes plementary and even petitive products. Besides generating ine, the presence of other marketers makes the site seem objective, gives panies opportunities to learn valuable information about the appeal of other panies’ marketing, and may help expand user traffic for all panies concerned. The same dramatic technological changes that have provided marketers with more (and more diverse) munications choices have also increased the risk that passionate consumers will voice their opinions in quicker, more visible, and much more damaging ways. Such hijacked media are the opposite of earned media: an asset or campaign bees hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product. Members of social works, for instance, are learning that they can hijack media to apply pressure on the businesses that originally created them. If that happens, passionate consumers would try to persuade others to boycott products, putting the reputation of the target pany at risk. In such a case, the pany’s response may not be sufficiently quick or thoughtful, and the learning curve has been steep. Toyota Motor, for example, alleviated some of the damage from its recall crisis earlier this year with a relatively quick and wellorchestrated socialmedia response campaign, which included efforts to engage with consumers directly on sites such as Twitter and the socialnews site Digg. may create “earned” media when they are [A] obscssed with online shopping at certain Web sites. [B] inspired by productpromoting s sent to them. [C] eager to help their friends promote quality products. [D] enthusiastic about remending their favorite products. 32. According to Paragraph 2,sold media feature [A] a safe business environment. [B] random petition. [C] strong user traffic. [D] flexibility in anization. 33. The author indicates in Paragraph 3 that earned media [A] invite constant conflicts with passionate consumers. [B] can be used to produce negative effects in marketing. [C] may be responsible for fiercer petition. [D] deserve all the negative ments about them. 34. Toyota Motor’s experience is cited as an example of [A] responding effectively to hijacked media. [B] persuading customers into boycotting products. [C] cooperating with supportive consumers. [D] taking advantage of hijacked media. 35. Which of the following is the text mainly about ? [A] Alternatives to conventional paid media. [B] Conflict between hijacked and earned media. [C] Dominance of hijacked media. [D] Popularity of owned media. Text 4 It’s no surprise that Jennifer Senior’s insightful, provocative magazine cover story, “I love My Children, I Hate My Life,” is arousing much chatter – nothing gets people talking like the suggestion that child rearing is anything less than a pletely fulfilling, lifeenriching experience. Rather than concluding that children make parents either happy or miserable, Senior suggests we need to redefine happiness: instead of thinking of it as something that can be measured by momenttomoment joy, we should consider being happy as a pasttense condition. Even though the daytoday experience of raising kids can be soulcrushingly hard, Senior writes that “the very things that in the moment dampen our moods can later be sources of intense gratification and delight.” The magazine cover showing an attractive mother holding a cute baby is hardly the only Madonnaandchild image on newsstands this week. There are also stories about newly adoptive – and newly single – mom Sandra Bullock, as well as the usual “Jennifer Aniston is pregnant” news. Practically every week features at least one celebrity mom, or momtobe, smiling on the newsstands. In a society that so persistently celebrates procreation, is it any wonder that admitting you regret having children is equivalent to admitting you support kittenkilling ? It doesn’t seem quite fair, then, to pare the regrets of parents to the regrets of the children. Unhappy parents rarely are provoked to wonder if they shouldn’t have had kids, but unhappy childless folks are bothered with the message that children are the single most important thing in the world: obviously their misery must be a direct result of the gaping babysize holes in their lives. Of course, the image of parenthood that celebrity magazines like Us Weekly and People present is hugely unrealistic, especially when the parents are single mothers like Bullock. According to several studies concluding that parents are less happy than childless couples, single parents are the least happy of all. No shock there, considering how much work it is to raise a kid without a partner to lean on。 this allows us to think one way and act another. However, Allen believed that the unconscious mind generates as much action as the conscious mind, and (47) while we may be able to sustain the illusion of control through the conscious mind alone, in reality we are continually faced with a question: “Why cannot I make myself do this or achieve that? ” Since desire and will are damaged by the presence of thoughts that do not accord with desire, Allen concluded : “ We do not attract what we want, but what we are.” Achievement happens because you as a person embody the external achievemen