kotler14_basic_marketingmanagement課件-閱讀頁(yè)
2025-01-21 06:52本頁(yè)面
【正文】 ances ? Cash discount ? Quantity discount ? Functional discount ? Seasonal discount ? Allowance 1420 Promotional Pricing Tactics ? Lossleader pricing ? Specialevent pricing ? Cash rebates ? Lowinterest financing ? Longer payment terms ? Warranties and service contracts ? Psychological discounting 1421 Differentiated Pricing and Price Discrimination ? Customersegment pricing ? Productform pricing ? Image pricing ? Channel pricing ? Location pricing ? Time pricing ? Yield pricing 1422 Increasing Prices ? Delayed quotation pricing ? Escalator clauses ? Unbundling ? Reduction of discounts 1423 Brand Leader Responses to Competitive Price Cuts ? Maintain price ? Maintain price and add value ? Reduce price ? Increase price and improve quality ? Launch a lowprice fighter line
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