【摘要】Objectives?FactorstoConsiderBeforeGoingGlobal?SelectingForeignMarkets?ForeignMarketEntry?ProductAdaptionforGlobalMarketing?ManagementOrganizationofGlobalActiviti
2025-01-22 04:40
【摘要】?2023PrenticeHallObjectives?Retailing?Wholesaling?MarketLogistics?2023PrenticeHallFourLevelsofRetailService?Self-service?Self-selection?Limited-
【摘要】MARKETINGMANAGEMENT12thedition15DesigningandManagingValueNetworksandChannelsKotlerKeller15-2ChapterQuestions?Whatisamarketingchannelsystemandva
2024-11-02 15:18
2025-01-23 08:36
【摘要】?2023PrenticeHallObjectives?IdentifyingCompetitors?EvaluatingCompetitors?CompetitiveIntelligenceSystems?CompetitiveStrategies?Customervs.CompetitorOrientation
2025-01-23 07:45
【摘要】Objectives?SettingthePrice?AdaptingthePrice?InitiatingRespondingtoPriceChangesTypesofCostsTotalCostsSumoftheFixedandVariableCostsforaGivenLevelofPr
2025-01-23 07:52
【摘要】Objectives?ServiceDefinitionsClassifications?HowServicesDifferGoods?ImprovingServiceDifferentiation,Quality,Productivity?ImprovingCustomerSupportServicesCategoriesof
2025-01-23 08:38
【摘要】?2023PrenticeHallObjectives?DevelopingManaginganAdvertisingProgram?DecidingonMediaMeasuringEffectiveness?SalesPromotion?PublicRelations??2023Prentice
【摘要】Objectives?WorkPerformedbyMarketingChannels?Channel-DesignDecisions?Channel-ManagementDecisions?ChannelDynamics?HowaDistributorReducestheNumberofChannelTransact
【摘要】MarketingManagementUnderstandingConsumerBehaviorConsumerBehaviorDifferentTypesofBuyingMotivesDifferentBuyingRolesDeveloping7O'sFrameworkforUnderstandingConsumerBeh
2025-02-03 15:44
【摘要】營(yíng)銷的意義與重要性第1章第1章營(yíng)銷的意義與重要性本章將帶領(lǐng)各位讀者了解,科特勒如何以獨(dú)特的觀點(diǎn)分析和解讀營(yíng)銷的意義與重要性,讓大家對(duì)科特勒的營(yíng)銷理念有基本的了解。第2章營(yíng)銷的計(jì)劃通過分析與市場(chǎng)調(diào)查等各種方式制定營(yíng)銷計(jì)劃,學(xué)習(xí)有效的營(yíng)銷手法。第3章營(yíng)銷戰(zhàn)略與戰(zhàn)術(shù)的執(zhí)行步驟學(xué)習(xí)細(xì)分市場(chǎng)、目標(biāo)市場(chǎng)選擇、市場(chǎng)定位等戰(zhàn)
2025-01-23 08:19
2025-01-23 08:37
【摘要】MARKETINGMANAGEMENT12theditionKotlerKeller16ManagingRetailing,Wholesaling,andLogistics16-2ChapterQuestions?Whatmajortypesofmarketingintermediaries
【摘要】MARKETINGMANAGEMENT12thedition3GatheringInformationandScanningtheEnvironmentKotlerKeller3-2ChapterQuestions_1?Whataretheponent
2024-11-02 15:17