【摘要】MARKETINGMANAGEMENT12theditionKotlerKeller19ManagingPersonalCommunications19-2ChapterQuestions?Howcanpaniesuseintegrateddirectmarketingforpetit
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【摘要】MARKETINGMANAGEMENT12thedition2DevelopingMarketingStrategiesandPlansKotlerKeller2-2ChapterQuestions?Howdoesmarketingaffectcustomervalue??Howiss
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【摘要】MARKETINGMANAGEMENT12thedition6AnalyzingConsumerMarketsKotlerKeller6-2ChapterQuestions?Howdoconsumercharacteristicsinfluencebuyingbehavior??Whatmajor
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【摘要】MARKETINGMANAGEMENT12thedition14DevelopingPricingStrategiesandProgramsKotlerKeller14-2ChapterQuestions?Howdoconsumersprocessandevaluateprices??Hows
2025-01-21 06:52
【摘要】MARKETINGMANAGEMENT12theditionKotlerKeller18ManagingMassCommunications18-2ChapterQuestions?Whatstepsareinvolvedindevelopinganadvertisingprogram?
【摘要】MARKETINGMANAGEMENT12thedition11DealingwithCompetitionKotlerKeller11-2ChapterQuestions?Howdomarketersidentifyprimarypetitors??Howshouldweanalyzepetitor
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【摘要】MARKETINGMANAGEMENT12thedition4ConductingMarketingResearchandForecastingDemandKotlerKeller4-2ChapterQuestions?Whatconstitutesgoodmarketingresearch
【摘要】MARKETINGMANAGEMENT12thedition12SettingProductStrategyKotlerKeller12-2ChapterQuestions?Whatarethecharacteristicsofproductsandhowcantheybeclassified??
【摘要】MARKETINGMANAGEMENT12theditionKotlerKeller21TappingIntoGlobalMarkets21-2ChapterQuestions?Whatfactorsshouldapanyreviewbeforedecidingtogoabroad?
2024-11-02 15:33
【摘要】MARKETINGMANAGEMENT12theditionKotlerKeller20IntroducingNewMarketOfferings20-2ChapterQuestions?Whatchallengesdoesapanyfaceindevelopingnewprodu
【摘要】?2023PrenticeHallObjectives?IdentifyingCompetitors?EvaluatingCompetitors?CompetitiveIntelligenceSystems?CompetitiveStrategies?Customervs.CompetitorOrientation
2025-01-22 04:40
【摘要】MarketingManagementUnderstandingConsumerBehaviorConsumerBehaviorDifferentTypesofBuyingMotivesDifferentBuyingRolesDeveloping7O'sFrameworkforUnderstandingConsumerBeh
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【摘要】Objectives?ChallengesinNewProductDevelopment(NPD)?OrganizationalStructureNPD?StagesManagementofNPD?DiffusionAdoptionofNewProductsWhyNewProductsFail?“Ove
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【摘要】Objectives?SettingthePrice?AdaptingthePrice?InitiatingRespondingtoPriceChangesTypesofCostsTotalCostsSumoftheFixedandVariableCostsforaGivenLevelofPr
【摘要】Objectives?InfluencesonBuyingBehavior?BuyerDecisionMakingSimpleResponseModelStimulusOrganismResponseCultureCulturalFactorsSubcultureSocialClassBuyerSocial