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? Optionalfeature pricing ? Captiveproduct pricing ? Twopart pricing ? Byproduct pricing ? Productbundling pricing 1215 Packaging: The 5th P All the activities of designing and producing the container for a product. 1216 Packaging has been influenced by: ? Selfservice ? Consumer affluence ? Company and brand image ? Innovation opportunity 1217 Functions of Labels ? Identifies ? Grades ? Describes ? Promotes 。