【正文】
Communication Strategies ? Straight extension ? Communication adaptation ? Product adaptation ? Dual adaptation ? Product invention 2112 Price Choices ? Set a uniform price everywhere ? Set a marketbased price in each country ? Set a costbased price in each country 2113 WholeChannel Concept for International Marketing Seller International headquarters Channels between nations Channels within nations Final buyers 2114 Global Organization Strategies ? World as single market ? Multinational ? Glocal