特許經(jīng)營技術(shù)和品牌擴張外文翻譯-閱讀頁
2025-06-05 21:17本頁面
【正文】 ifficult months, the client is relying on the accumulation and brand reputation, the shop has always maintained a certain turnover. Franchising : the rapid occupation of market operation Intermediary trades happen next? Should survive? This is the intermediary panies have collective thought. 21 regional heads of the Shanghai real estate firm, will join the concession in Shanghai take root quartering. Through concession in the form of licenses, allow more entrepreneurs to enter into a minimal risk of intermediate industries. 21 real estate Shanghai regional official responsible for the operation of a chartered member who is licensed and subject to a contractual relationship between Xu. According to the contract, the concession to the people affected by Xu provide a unique business concession, and give staff training, organizational structure, management, modity procurement guidance and assistance to people affected by Xu concession payment corresponding costs. Compared with the retail system, franchising can fullest portfolio, the use of their advantages, and attract a wide range of social and maximize resources. At the same time, both parties or by Xu side of the concession, in cooperation are the expansion of technology and brand value, the cloning business model, rather than simple capital expansion. These characteristics can be determined by a licensed brands inputs and achieve economies of scale and lower the risk of business and rapid expansion of market share. More importantly, because of the way through the licence for the operator to enter an industry in the early stages, we can have a good brand effectiveness, improve management support systems, such as product research and development resources available, greatly improving the success rate of union. In the United States, According to relevant statistics, a concession operated by Xu way people over 75% success, and their success rate is only 5% over the same period. Currently, the annual sales in the United States franchising reached 10,000 trillion, occupies 40% of total retail sales. Franchising expansion of lowcost, brand share and support business model to be recognized in the real estate market intermediary. 21, as the world39。 20, 36 countries and regions in the global, the number reached 7,200 home appliances. China has been the District 21 real estate associations as Chinese chain operations “China outstanding concession brand”。 Was the world managers magazine as : “China 100 best franchising brands, the real estate industry preferred brand”。s largest and most potential in the Shanghai region also has won the annual Shanghai 2020 real estate intermediary hero alternate good intermediary Award 2020 annual real estate brokerage industry“Jinqiao Award” and a series of
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