國際商務策略競爭分析英文-在線瀏覽
2025-04-08 14:38本頁面
【正文】 ation of facilities and operations ? Avoid government restrictions on ownership and market dominance ? Technology standard setting ? Complements in production ? Complements in demand (game players and games) 21 Global work strategy Partner works: Global reach British Airways / American Airlines ? Provide 60% of all transatlantic services ? Alliance that Revolves Around You ? ONEWORLD members: Iberia, Cathay Pacific, Quantas, Finnair, Aer Lingus, Lan Airlines (Chile) ? The airlines cooperate on scheduling and ticketing, frequent flyer programs, airport clubs, baggage handling, customer service ? Competitive response to the STAR ALLIANCE from United, Lufthansa, SAS, Air Canada and Thai Airways (210,000 Employees, flights to 578 cities in 106 countries) ? 600 destinations in 135 countries around the world, operating over 8000 flights daily, 230 million passengers/year 22 Global work strategy Partner works: Technology standards Mobile phone operating system: Owners 23 Global work strategy Partner works: Technology standards Mobile phone operating system: Licensees 24 Global work strategy Partner works: Technology standards ? Software licensing pany ? Open standard operating system ? First open Symbian OS phone (in 2023): Nokia 9210 Communicator ? About 85% market share ? Standardsetting work 25 Global work strategy Franchise works Advantages ? Rapid international growth ? Local ownership ? Local management ? Lower capital outlays Disadvantages ? Search cost of finding franchise owners overseas ? Costs of monitoring performance across borders ? Transaction costs of forming franchise contracts in other country remains 26 Matchmaker Brings buyers and sellers together across international borders Market maker Creates and operates markets that cross international borders Agent Provide representation in other countries Global intermediary strategy 27 Global intermediary strategy Matchmaker ? Bridge international differences in goods and services, business practices, law and regulations, currencies, languages, time zones ? Provide valueadded activities ? Representative agents in sales, distribution, purchasing, financing, contracting, and supply chain managers ? Match offers to buyer and seller needs: product features, location, time. ? Avoids costs of search for buyers and sellers ? Reduces buyer and seller risks from dealing with few trading partners, 28 Global intermediary strategy Matchmaker ? Language: Seller speaks Chinese, buyer speaks Spanish, intermediary speaks both ? Currency: Seller wants pesos, buyer has dollars, intermediary changes dollars to pesos ? Distance: Seller is in Thailand, buyer is in Brazil, intermediary arranges transportation ? Trust: Buyer and seller both trust the intermediary without having dealt directly with each other ? Time: Seller is in Japan, buyer is in Mexico, intermediary operates in both time zones ? Knowledge: Seller
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