百思買國際市場營銷調(diào)研英文-在線瀏覽
2025-03-16 06:46本頁面
【正文】 Five Star Appliance has been achieved by hold controlling interest. 20 challenge casting couch Operation system of Bestbuy 21 5 Failure Remendation 22 Bestbuy announced on the official website, It will close 9 stores in mainland of China 23 Why did it fail ? 24 operation system : take the payment first after getting goods the phenomenon of brain drain is mon 3 4 1 over positioning of target consumers lead to narrow market 2 reasons of failure Pursuit suitable Chinese operation system ,ply with Chinese consuming habit and psychology Market diversification 3 4 1 To strengthen the publicity by advertising and sales promotion 2 Remendation 6 Conclusion 27 Best Buy bee joint ventures . Using idea of dual branding and positioning the high level of consumers. Best Buy put forward an idea that the supplier to take the payment first after getting goods. However, this kind of operation system is not yet acclimated to Chinese market. So it has closed 9 stores in mainland of China, 28 What can we learn from this lesson? ■
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