旅游市場營銷stp分析(市場細分_目標市場選擇與定位)-在線瀏覽
2025-02-23 09:58本頁面
【正文】 hat closely match the demands of particular groups。 3. marketers can make more efficient use of budget。 ? How do we segment consumer markets? Segmentation Bases Geographic Examples of typical market segments Region districts, postcode areas, blocks City size under25000, 25000100000... Urban/ rural urban, suburban, country town, rural Climate hot, temperate, cold Segmentation Bases Demographic Examples of typical segments Age, Gender Family lifecycle stage young single, young married no children, full nest family Education high school, bachelor, master Occupation manager, professional, clerial, student, technician, sales Ine Religion Protestant, Moslem, Buddism Segmentation Bases Phycographic Examples of typical segments Social class upper, upper middle, lower middle, blue collar Personality ambitious, selfconfident, introverted, extroverted, sociable Lifestyle Familyfocused, adventurous, healthandfitnessoriented Segmentation Bases Behavioural (or productrelated bases) Benifits desired (wide variation, depending on product) Usage rate nonuser, lightuser, heavy user Loyalty status always buy one brand or from o
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