【正文】
f budget。 ? How do we segment consumer markets? Segmentation Bases Geographic Examples of typical market segments Region districts, postcode areas, blocks City size under25000, 25000100000... Urban/ rural urban, suburban, country town, rural Climate hot, temperate, cold Segmentation Bases Demographic Examples of typical segments Age, Gender Family lifecycle stage young single, young married no children, full nest family Education high school, bachelor, master Occupation manager, professional, clerial, student, technician, sales Ine Religion Protestant, Moslem, Buddism Segmentation Bases Phycographic Examples of typical segments Social class upper, upper middle, lower middle, blue collar Personality ambitious, selfconfident, introverted, extroverted, sociable Lifestyle Familyfocused, adventurous, healthandfitnessoriented Segmentation Bases Behavioural (or productrelated bases) Benifits desired (wide variation, depending on product) Usage rate nonuser, lightuser, heavy user Loyalty status always buy one brand or from one supplier。 buy on price, convenience or impulse Bases for segmenting markets Market Segmentation A practical segmentation requires the following: ? The customers in a segment must be accessible to the firm. ? Each targeted segment must be large enough to produce a return on the firm39。 ? 年輕 , 是可不可參加 Contiki的首要條件 , 具體到 18歲以上 , 35歲以下 , 不論