媒介是企業(yè)的戰(zhàn)略性資源(ppt49)-在線瀏覽
2025-02-08 19:46本頁(yè)面
【正文】 行業(yè)的蒙?，F(xiàn)在已經(jīng)成為乳品行業(yè)的 第一第一品牌品牌 ! Mengniu has already bee number one brand name in the milk industry.蒙牛 : 4年 增長(zhǎng) 115倍Mengniu: Increase 115 times in 4 years億元海爾集團(tuán)海爾集團(tuán) July 13, 2023, Beijing’s Bid for 2023 Olympic激情時(shí)刻，與消費(fèi)者共同喝彩At the very moment with great passion, Haier is cheering and celebrating together with consumers韓日世界杯，全體中國(guó)人的期待韓日世界杯，全體中國(guó)人的期待KoreaJapan World Cup 2023, Expectations of all Chinese 觀眾對(duì)海爾場(chǎng)景變換的觀眾對(duì)海爾場(chǎng)景變換的 LOGO切換廣告形式記憶猶新切換廣告形式記憶猶新The Logo switch Ad of Haier is very impressive步步高決賽期間加時(shí)賽廣告獨(dú)步步高決賽期間加時(shí)賽廣告獨(dú) 具慧眼具慧眼Bubugao’s sponsorship for the overtime match of the final is a good choice 韓日世界杯的收視份額是達(dá)到 45%， 當(dāng)數(shù)據(jù)出來(lái)時(shí)，錯(cuò)過(guò)機(jī)會(huì)的只有遺憾 !The rating share of KoreaJapan World Cup reached 45%, when this number es out, for those missing the chance, only to regret!伊拉克戰(zhàn)爭(zhēng)Iraqi War統(tǒng)一潤(rùn)滑油：和平的聲音Monarch Lubricating Oil: Voice of Peace 廣告：就像是購(gòu)買(mǎi)期貨廣告：就像是購(gòu)買(mǎi)期貨 ,購(gòu)買(mǎi)的是未來(lái)。購(gòu)買(mǎi)的是未來(lái)。并不能準(zhǔn)確預(yù)測(cè)未來(lái)。千秋奧運(yùn)From March 21,2023, a special Olympic sports show entitled Olympic Stories sponsored by colgate is on air at 19:57 on CCTV1 海爾： Haier2023年 5月 5日開(kāi)始，雅典奧運(yùn)會(huì)倒計(jì)時(shí)Starting from May 5th 2023, Haier sponsored 100 day countdown for 2023 Olympic Games in Athens雅典奧運(yùn)會(huì)： 2023年企業(yè)宣傳和推廣的契機(jī) !Athens Olympic: best chance for an enterprise to promote their products現(xiàn)在啟動(dòng)的不僅僅是雅典奧運(yùn)會(huì)2023北京奧運(yùn)會(huì)已經(jīng)拉開(kāi)帷幕你準(zhǔn)備好了嗎？Today, The 2023 Athens Olympic Games is ready to start very soon, in fact the curtain of 2023 Beijing Olympic Games is already open also, are you ready?廣告向廣告向 誰(shuí)誰(shuí) 傳播是一個(gè)戰(zhàn)略性的問(wèn)題傳播是一個(gè)戰(zhàn)略性的問(wèn)題To Whom Ad being distributed (target)is a strategic issue 中國(guó)消費(fèi)者受廣告影響大中國(guó)消費(fèi)者受廣告影響大Chinese consumers are deeply influenced by advertisement. 廣告培育市場(chǎng)廣告培育市場(chǎng) Ads. foster the market. 廣告撬動(dòng)市場(chǎng)廣告撬動(dòng)市場(chǎng) Ads. start up the market. 廣告教育消費(fèi)者廣告教育消費(fèi)者 Ads. Educate consumers.背景一：中國(guó)市場(chǎng)的特色Feature of China Marketplace““ 寶潔相信廣告的力量寶潔相信廣告的力量 !”2023年 9月 25日，寶潔全球媒介總經(jīng)理到
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