戰(zhàn)略實(shí)施與控制講義-在線瀏覽
2025-02-02 19:47本頁面
【正文】 Centralized staff engineering marketing operation accounting personnel 1. Operation is the main function 2. Process engineering is emphasized, rather than RD 3. Large centralized staff coordinate functions 4. Formalized procedures 5. Overall structure is mechanical。 job roles are highly structured. 22 Functional structure— differentiation President limited staff R D marketing operation accounting personnel 1. Marketing is the main function 2. New product RD is emphasized 3. Only market and RD have centralized staff 4. Formalized procedures are limited 5. Overall structure is anic R D marketing 23 Strategic leadership ? The ability to implement strategies is one of the most valuable of all managerial skills. ? US managers now spend an estimated $10 billion annually on strategic analysis and strategy formulation. Managers themselves report that less than half are ever implemented. However, outside observers put the success rate even lower: less than 10 percent. 24 Strategic leadership ? The ability to anticipate, envision, maintain flexibility, and empower others to create strategic change as necessary. 25 Strategic leadership Effective strategic leadership Strategic intent Strategic mission Successful Strategic actions Formulation Of strategies Implementation Of strategies
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