商務(wù)英語(yǔ)課件tutorial_-在線瀏覽
2024-08-31 20:20本頁(yè)面
【正文】 Tutorial 4 CASE CDNOW的 Wish List頁(yè) Tutorial 4 SESSION —— Identifying and Reaching Customers ? The Nature of Communication on the Web Tutorial 4 SESSION —— Identifying and Reaching Customers ?Using the Web’s Interactive Nature Effectively The main point of the Cluetrain Manifesto is that large firms must acknowledge and use the Web’s capability for meaningful twoway munication between firms and their customers. Cluetrain Manifesto的主要觀點(diǎn)是，大公司應(yīng)該確認(rèn)并充分利用 Web在與客戶雙向交流中的能力。 Tutorial 4 SESSION —— New Marketing Approaches for the Web ?Trust and Media Choice Trust in three information dissemination models Tutorial 4 SESSION —— New Marketing Approaches for the Web ? TechnologyEnabled Customer Relationship Management Advertising Information provided in response to specific customer inquiries Deliver a uniform message to all customers Targeting Identifying and responding to specific customer behaviors and preferences Market segmentation Promotions and discounts offered Individually tailored to customer Same for all customers Distribution channels Direct or through intermediaries。只要公司擁有客戶的電子信箱地址，他們?yōu)榭蛻舭l(fā)送的每一封電子郵件其成本不超過(guò)一美分。 Many firms are finding that they can maintain an effective dialog with their customers by using au
環(huán)評(píng)公示相關(guān)推薦
鄂ICP備17016276號(hào)-1