商務(wù)英語課件tutorial_-文庫吧
2025-07-06 20:20 本頁面
【正文】 的主要觀點(diǎn)是，大公司應(yīng)該確認(rèn)并充分利用 Web在與客戶雙向交流中的能力。 Tutorial 4 SESSION —— New Marketing Approaches for the Web ?Trust and Media Choice Trust in three information dissemination models Tutorial 4 SESSION —— New Marketing Approaches for the Web ? TechnologyEnabled Customer Relationship Management Advertising Information provided in response to specific customer inquiries Deliver a uniform message to all customers Targeting Identifying and responding to specific customer behaviors and preferences Market segmentation Promotions and discounts offered Individually tailored to customer Same for all customers Distribution channels Direct or through intermediaries。 customer’s choice Through intermediaries chosen by seller Pricing of products Negotiated with each customer Set by seller for all customers New product features Respond to customer demands Sellerdetermined based on its own research and development Dimensions Technologyenabled customer relationship management Traditional relationships with customers Measurements used to manage the customer relationship Customer retention, total value of the individual customer relationship Market share,profit Tutorial 4 SESSION —— New Marketing Approaches for the Web ? TechnologyEnabled
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