修辭在廣告中的運(yùn)用(英文版)-在線(xiàn)瀏覽
2024-08-09 00:43本頁(yè)面
【正文】 ps people informative about the price and function of products。【關(guān)鍵詞】英語(yǔ)廣告。修辭存在于各種文體之中，尤其在英語(yǔ)廣告中起著極為重要的作用， 是影響英語(yǔ)廣告成敗的關(guān)鍵。 function【摘要】廣告是人們?nèi)粘Ｉ钪凶畛Ｒ?jiàn)的一種文化現(xiàn)象，不僅提供產(chǎn)品信息，刺激購(gòu)買(mǎi)力，而且豐富人們的精神生活。Use of Rhetoric in English Advertisement【Abstract】Advertisement is a popular cultural phenomenon in people’s daily life. It not only provides the information about products and stimulates the purchasing power, but also enriches people’s ideological life.Rhetoric is one kind of important expressive device in language. It refers to interpreting abstract and plex ideas or processes through simple and concrete methods. Since rhetoric is full of imagination, it can promote the transmission and munication of emotions and ideas.Rhetoric exists in writings with various styles, especially, in advertisements. Rhetoric plays a very important role in English advertisement, acting as a key element for the success of an advertisement. The thesis, based on the respective studies of the definition of advertisement and rhetoric, makes a careful analysis of the use of main rhetorical devices in English advertisement, including simile, metaphor, pun, personification, parallelism and rhyme, targeting at promoting the further development of advertisement.【Key Words】English advertisements。 rhetoric。修辭是一種重要的語(yǔ)言表達(dá)手段，是用簡(jiǎn)單具體且充滿(mǎn)想象的方法將抽象復(fù)雜的思想或進(jìn)程闡釋出來(lái)，能夠促進(jìn)情感的傳遞和思想的表達(dá)。 論文從分析廣告及修辭的定義和功能出發(fā)，認(rèn)真研究了主要修辭手段在英語(yǔ)廣告中的作用，包括明喻、暗喻、雙關(guān)、擬人、平行和押韻等修辭手段，旨在推進(jìn)廣告的進(jìn)一步發(fā)展和提高。 修辭。 what’s more, advertisement can help to improve products’ brand awareness and its reputation.A. The Definition of Advertisement“Advertisement is the non—personal munication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.” Advertisement has taken many different kinds of forms from ancient times. At the beginning, advertisement evolved to take a variety of forms and to permeate nearly every aspect of the society. Advertisement devices include many kinds, such as, banners at sporting events, billboards, and Internet Web sites, logos on clothing, magazines, newspapers, radio spots, and television mercials. The people are overwhelmed by a lot of advertisements. It is said that the individuals can expect to be exposed to more than 1,200 different advertisement messages each day. Therefore, advertisements are popular in people’s daily life.B. The Function of AdvertisementEnglish advertisements can encourage petition, guide consumption, promote sales, and transmit information. For instance, advertisement tells a consumer the information about a specific product, brand or service and
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