【正文】 y. Firstly, it can help people raise their selfcultivation. Secondly, it will promote social interaction and improve people’s interpersonal relationship. It also can purify the society. Since different countries have differentpolitical, conomical historical and cultural backgrounds, as well as different ways of developing, there are a lot of differences in etiquettes in many fields and many aspects, especially something related to culttural background. The good understanding of different etiquettes between the Eastern and the Western countries are being absolutely necessary and popular.Negotoaotion plays a virtual part in business activities. Negotiation between the seller and the buyer normally covers aspects inculding quality, quantity, packing, price, shipping, insurance, payment, platints, and arbitration. To reach an agreement or to sign a contract, appropriate negotiation tactics and etiquettes shall be adopted. In modern society, it seems that the world is getting smaller and smaller, people are very active with frequent exchanges. Many countries are paying great attention to the bination of international etiquettes and national etiquettes. So we should enrich our cross culture awareness and hold a changing attitude toward all kind of equettes. Etiquettes are the culture wealth of human being.This paper explores the different etiquettes in different countries in the international business negotiation settings, so as to make it possible for future successful negotiations. I Different Concepts Reflected from Negotiation Etiquettes in the East and the West.The cultural varieties make the world splendid. In order to do business actively and successfully. It is necessary for the businessmen to have the knowledgement and the required skills in interculture munication and enhance basic skills in using different cultures in negotions. Seen the Negotiation Etiquettes from IntroductionDifferent people show different appriciation of etiquettes in negotiations because of the differences of races, regions and characteristic features. Generally speaking, the western people are positive and agressive in negotiations, the Eastern people show the conservative and passive characteristic features. These differences rooted in the induvidual culture concepts. The most distingushed representive of the Western countries is America, The most distingushed representive of the Eastern countries is Japan. Let see the different culture concepts reflected in negotiations First, American concepts seen from negotiations. Amercians are outgoing and good at expressing themselves, and most Amercian speak often hold suspection to negotion who say something indriectly and implicitly. Their negotiation styles are as followConfident and positive Direct and strategic forestall one39。s opponent by a show of strength216。 Various ways of negotiations 216。 Esp. Profitable 216。 Keen on package deal.216。 Confident and positive 216。 forestall one39。 Clear attitude towards agreement and disagreement .216。 Cherish time and pay special attention to deadline 216。 Strong sense of laws and contacts 216。 Strong race superiority, hard to make concession 216。s word. Do business and purchasing from Sep. to Nov. each year. 3. South AmericanFeature: treating others with sincerity, nice but hottempered, pay special attention to letter/ writing and credit . The final stage of business negotiations involves concession making and building toward agreement. Negotiation requires promise. Usually, both sides give up something to get even more. However, the approaches used to get the promise differ on the two sides. Americans and other western business executives tend to take a sequential approach to solving plex problems. That is, “l(fā)et’s discuss and settle quantity, then price, then delivery, then aftersale service” and so on. Alternatively, the Asian approach is more holisticlooking at all issues simultaneously and not agreeing on any single issue until the end. Americans often are very upset by s