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amp。As as the major feature. On the forms of foreign investment, greenfield investment is being less and less, while the bination of greenfield investment and Mamp。As had risen from $ billion in 1993 to $880 billion in 2006, almost having a growth rate of 10 times. For the year 2007, the total amount of global Mamp。As: the average failure rate of overseas Mamp。A failures, more than 85% CEO or the authorial department in the International Company refers to the cultural conflicts. They confirm that only the pany can handle the differences well can make the overseas Mamp。As. As we all know that Mamp。Asthe conflicts and integration. This thesis prises three parts. Chapter 1 offers us a clear understanding about culture and how culture influences people’s behaviors, especially the international business’s functioning. Chapter 2 focuses on the study of culture and culture integration, which includes the major partculture integration modes. Chapter 3 suggests how we choose the most useful integration modes and what kinds of strategies we can adopt at different stages in the process of culture integration. Chapter 1: Definition of Culture, Culture Conflict and Cultural Integration Definition of Culture Before we start the theories discussion, we should give “culture” an exact definition: culture is such a system of values and norms, which is owned by a group of people, designed and built for the existence (Charles, 2009:18). In the 70s of 19th century, the anthropologist Edward Tylor (1871) firstly gave the definition of “culture”: culture is a plexus of knowledge, beliefs, art, morals, laws, habits, and other abilities people need as a member of the society。 and Zvi Namenwirth amp。 in the impact stage, problems are appearing one after another, then people begin feeling confused and down. As the time goes on, this bad mood would lead the conflicts deeper。 in the stable phase, different members get adapted to the cooperation and exchanges in the new kind of culture. This stage symbolizes the success of the enterprise integration.Later, there es the more paratively definition of cultural clash: cultural clash refers to members of a cultural group have the feeling of a psychological conflict and stress when dealing with a different cultural group and asking them to use another culture model.Yet, other scholars hold the opinion that cultural clash refers to the process of opposites and mutual exclusion between each other, led by the great differences in different forms of culture text or factors. Cultural IntegrationsCultural integration is a process for culture movement. Firstly I would like to talk about the definition of integration. Cultural integration is neither a pile of original culture nor the simple elimination of all the differences between the various cultures, but to make all cultures integrate, coordinate, eventually bined as a whole under the guidance of the enterprise unified values (Li Hui, 2004:177). Cultural integration refers to the harmonious and coordinated formed by the cultural characteristics of difference or contradictory after they have adapted to each other and recognized each other in the Mamp。As, western scholars raised four mode of integration: Assimilation Mode, Fusion Mode, Separation Mode, Deculturation Mode. Here es the brief introduction of the modes (Luo Dan, 2008:3638): Cultural Assimilation Mode Assimilation is not a mandatory process, assimilation provided that the other party is willing to accept the culture.When the two sides have clear difference in strength, especially when the poor management of target enterprise on the verge of bankruptcy, the power enterprise’s culture advantages are easily in wider range for identification,and play a leading role. In this mode, the core advantage of the enterprise through the proper way and method, force our enterprise spirit culture, system culture, etc to guide the target enterprise, making the enterprise of the weak culture, influenced by advantage enterprise’s strong culture shock and replaced. Cultural Fusion Mode When both members of mergers and acquisitions want to save the most personality of their respective panies, cultural traits and organizational practices, then the fusion will be a suitable cultural integration mode.In this process we need focus on two points. The first one is that we should change our mind, respect and accept each other’s culture。As enterprises will be difficult to control the acquired pany, that’s to say isolation is a highrisk choice for the Mamp。As is quite plex, it needs more time to do deep analysis.Chapter 2:Cultural Conflicts and Cultural Integrations ModesThe proper cultural integration modes play crucial roles for the success of the international mergers and acquisitions. Thus two different enterprises from quite different cultural backgrounds need to adopt different cultural integration modes for their overseas expansions. Even for the same enterprise, it also needs to adjust its strategies for different stages. Cultural Conflicts in Overseas Mergers and Acquisitions Conflicts between the Developed CountriesIn the developed world ,though they have much in mon but actually they also have cultural conflicts just as the following case. In the year of 1998, German motor corporation Daimler purchased American motor corporation Chrysler. However, 8 years later, Daimler and Chrysler announced to separate to the original two corporation. It’s clear that the Mamp。 secondly, technique and manage level lead to gaps in their psychology, which are some invisible spectacles. And these invisible spectacles always make more trouble in the process of overseas Mamp。s excellent culture achievements or cultural experience,and confirm their cultural differences, so as to look for a new enterprise culture growth grounds in mon, achieve cultural consensus. Finally on the basis of the process the two original enterprises create the new enterprise culture system. He