葡萄酒營銷策劃書(中英文對照)-在線瀏覽
2025-01-03 08:56本頁面
【正文】 easing, thus makes the petition of their brands further promoted. (4)分銷狀況： 葡萄酒的消費渠道一般分為餐飲酒店和商超零售兩大類，目前的渠道分布現(xiàn)狀是餐飲酒店渠道占 51%，零售渠道占 49%；在零售渠道中，超市和大賣場又占 55%，其余為便利店、專賣店和獨立的食品店等。drink shop accounts for 51%, retail accounts for 49%。 (5)Macro environment analysis: The depression of the international wine market makes the Asian countries including China bee the mai n battle field of wine petition, China will undoubtedly bees the focus of such crazy market. This helps to provide a great market full of potential for the foreign wines。 With the improvement of the living standard, more and more Chinese consumers will begin to consume imported wines. 3. SWOT 和問題分析 amp。 S(strength):Solid economic forces。The national government has paid close attention to the development of western regions and confirmed the extremely favourable imports and exports policy. 劣勢： 進口葡萄酒由于只占到中國葡萄酒市場大約 10%的份額，而且經(jīng)銷商主要為國外獨資或者合資銷售型企業(yè)和國內(nèi)小型貿(mào)易商或分銷商。 W(weakness): Wines imported from abroad only accounts for about 10% of China wine market, furthermore,most of dealers mainly are foreign Sole proprietorship corporation or joint venture pany, and domestic minitype merchant or same as domestic wine enterprise, imported wines is not only restricted by high cost aspects such as market exploring, market cultivating, marketig operation, aslo restricted by high admission fee caused by manufacturer and consumption terminal (such as drinkery,groggery,KTV,night club,etc.) and various promotion expense. 機會： 中國葡萄酒近幾年一直以超過 10%的增長速度發(fā)展，加之中國葡萄酒高中低產(chǎn)品市場份額將呈現(xiàn)出 5： 4： 1 的格局，中低端市場的利潤率長期在 11%左右徘徊，高端市場利潤率卻高達 30%至 50%，而中高端產(chǎn)品恰恰是國外葡萄酒在中國市場的主要形式。 O(opportunity): The Chinese wine has been developed with more than 10% growth rate all the time in recent years,moreover Chi
公司管理相關(guān)推薦
鄂ICP備17016276號-1