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2021, Jack E Rossin Business Story Example Hot Buttered Pop Corn Copyright 2021, Jack E Rossin Grand Openings ? The Opening is your presentation! ? It’s not about us, it’s about them. ? If possible, start with a story ? ALL REFLECTING THE TAKEAWAY Copyright 2021, Jack E Rossin The Takeaway ? What is the one thing you want them to remember from your pitch. ? A takeaway is something that is important to the client and can differentiate you from petitors. ? Put the takeaway in the open, middle and close Copyright 2021, Jack E Rossin Opening Tips ? Deliver bad news in the opening ? Stick with the Plan ? Audiences tend to draw conclusions about the presenter instantly. Copyright 2021, Jack E Rossin Powerful closings ? A close has two parts – Summary – Action Step ? Don’t flinch in the action step… Copyright 2021, Jack E Rossin Getting better ? Let’s go to the video tape ? Trust your team ? Make the action fit the words ? “Well, here goes nothing…” ? Rehearse… Copyright 2021, Jack E Rossin Rehearse ? How to rehearse ? Transitions/handovers