競(jìng)爭(zhēng)對(duì)手分析工具培訓(xùn)-在線瀏覽
2024-12-03 20:19本頁(yè)面
【正文】 What Strategic Moves Are Rivals Likely to Make Next? ? A firm’s own best strategic moves are affected by – Current strategies of petitors – Actions petitors are likely to take next ? Profiling key rivals involves studying – Current position in industry – Strategic objectives – Basic petitive approaches 2021/11/12 9 Competitor Analysis ? Successful strategists take great pains in scouting petitors – Understanding their strategies – Watching their actions – Evaluating their vulnerability to driving forces and petitive pressures – Sizing up their resource strengths and weaknesses and their capabilities – Trying to anticipate rivals’ next moves 2021/11/12 10 Predicting Moves of Rivals ? Predicting rivals’ next moves involves – Analyzing their current petitive positions
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