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【正文】 orce, and distribution channels? ? What is the geographic scope of the market? it is regional or global? ? Which petitors should be includedonly those presently serving the market or potential entrants with capacity to pete? 2021/11/12 8 What Strategic Moves Are Rivals Likely to Make Next? ? A firm’s own best strategic moves are affected by – Current strategies of petitors – Actions petitors are likely to take next ? Profiling key rivals involves studying – Current position in industry – Strategic objectives – Basic petitive approaches 2021/11/12 9 Competitor Analysis ? Successful strategists take great pains in scouting petitors – Understanding their strategies – Watching their actions – Evaluating their vulnerability to driving forces and petitive pressures – Sizin
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