競爭對手分析工具培訓-全文預覽
【正文】 g up their resource strengths and weaknesses and their capabilities – Trying to anticipate rivals’ next moves 2021/11/12 10 Predicting Moves of Rivals ? Predicting rivals’ next moves involves – Analyzing their current petitive positions – Examining public pronouncements about what it will take to be successful in industry – Gathering information from grapevine about current activities and potential changes – Studying past actions and leadership – Determining who has flexibility to make major strategic changes and who is locked into pursuing same basic strategy 2021/11/12 11 競爭對手行為推斷架構(gòu) 信息或知識 動機 可能的行動空間 資源感知 環(huán)境假設(shè) 行動 行動的可能性 2021/11/12 12 競爭對手分析 目 標 假設(shè) 現(xiàn)行戰(zhàn)略 潛在能力 反 應(yīng) 目標是什么 目標忠實度 現(xiàn)實與目標的差距 自身、對手 行業(yè)趨勢 主動行動？ 對我們戰(zhàn)略的反應(yīng) 2021/11/12 13
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