【正文】 interchangeability is very high, namely between the petition product difference is extremely small, the rational benefit actuation is insufficient to change customer39。s management, the management, the sale, the service, the maintenance and so on various all take establishes the brand as the goal, is not merely relies on traditional the tactical method, like the symbol designs and disseminates, the media advertisement, the promotion and so on, but is stresses on the brand longterm development. Many domestic enterprises always want to get it done in one action, how fires as soon as possible brand strategy Jian Huacheng brand wellknownness the question, uses the wellknown mercial media in a short time to acplish an wellknownness very high brand, but majority is actually appears briefly, investigates its reason to lie in the enterprise not to carry on the prehensive plan in the establishment brand process to the brand, definite brand core value. Therefore, the enterprise in the startup stage establishment brand, besides must fire the brand as soon as possible wellknownness, the essential question is must establish the brand the core value, provides a unique purchase reason to the customer, and argues vigorously through the effective dissemination and the munication lets the customer know.Although the brand is the modity market development big trend, but speaking of the single enterprise, whether has to use the brand also to have to consider the product the situation and customer39。s superiority, omits seeks retails the channel and the promotion and so on the massive work. But is broad to a goal, the strength creates oneself name brand the enterprise, uses the middle man brand only to be able to be the expedient measure. Growth period brand strategy.When the enterprise marches into the growth period, enhances the brand the cognition, strengthens the customer to the brand core value and the brand individuality understanding is the enterprise marketing diligently key point. The brand cognition does not equate in the brand wellknownness. Brand wellknownness only responded the customer knows the degree to the brand, but does not represent the customer to the brand the understanding. The customer through looked, listens, and through to the product felt and the thought knows the brand. The establishment brand cognition, is not merely lets the customer be familiar with its brand name, the brand terminology, the mark, the mark or the design, the further is must make the customer to understand the brand the characteristic. At present China39。s munication. The customer is obtains the information through each contact way, also has through each kind of media advertisement, in the product packing, store sales promotion, also has the product to contact, the postsale service and the neighbor friend39。s psychological demand. In now in this information over expansion society, only then utilizes effectively locates this dissemination way and the marketing strategy, can cause the brand to fully expose talent in the keen petition. Thus, once the customer had the correlation demand, can open the cerebrum the memory and the association gate of, thought naturally this brand, and implement the corresponding purchase behavior. Mature period brand strategy. Enterprise entered the mature stage, the market has taken a firm foothold, but the large number of petitors and products to the universal, petition is particularly fierce. Therefore, enterprises should be based on maturity of the market, products, petitive features, and enhance brand loyalty, appropriate brand extension. Brand loyalty is a brand of customer feelings of the measure, reflecting a customer to another brand to the extent possible. Enterprise is an important petitive advantage. Brandname products for it provides a stable transfer of customers is not easy, so as to ensure the basic brand market share. Therefore, cultivating brand loyalty is essential to enterprises, the best advertising is the satisfaction of the customers, If enterprises in the startup stage and maturation attention to the promotion of the brand and to provide customers a plete choice from raw materials, to provide customers with the responsibility for a series of aftersales service and value systems in enterprises and customers build a harmonious relationship Well, mature enterprises can use this brand of customer loyalty to influence customer behavior. Once brand loyal customers they will be very difficult to affect the petitiveness of products. Brand loyalty is the brand equity is the most important part of brand equity is ultimately reflected in the brand loyalty. This is the brand strategy implementation of the fundamental objectives. However, consumer brand loyalty is not unconditional, and that it stems from the fact that corporate brand stringent technical requirements, Brand is the outstanding quality assurance.Brand extension of the existing successful brand is for new products or improved products on a strategy.