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【正文】 e for the local munity (pared to the inconvenience caused by the activities of the tourism sector) and to cover all the costs of any special measure taken to satisfy the tourists (thus a precondition of economic sustainability is the attractiveness of an area and the perceived high quality of its tourist supply: without being in a petitive position in the world market, no destination can be economically sustainable). The different aspects of sustainability do not pete, but must be seen as equally important. High level of economic profitability must not be considered as a tool to cover over the damage done to social or natural resources, but the relative fragile nature of these latter must not create a planning environment where economic considerations are not being taken (properly). Sustainable tourism development has to be economically viable and naturally and culturally sensitive at the same time. As we could see, inappropriate tourism development results in increasing stress on destinations and consequently in negative changes in the destinations39。 WWF, 1992。 Watson, 1994。 Howie, 1996。 WTO, 1996。 Munt, 1998), the indicators suggested for the purpose of this study are the following (Table 1): Table 1 Indicators of Sustainability in Rural Tourism Indicator Measure 1. Stress Number of visitors/tourists (per annum/season) 2. Social stress Ratio of visitor/tourist numbers to local population (per annum/season) 3. Attractiveness List of natural and cultural resources Rate of attractiveness of natural and cultural resources 4. Planning process Existence of local/regional plan for development 5. Tourism planning process Existence of local/regional plan for tourism development 6. Area protection Category of protection Percentage of protected area pared to the whole territory of the destination 7. Local involvement Ratio of the number of locally owned tourist businesses to the total number of tourist businesses 8. Local control Existence of formal measures (public hearing, munity meeting, local referendum) to ensure local control over development planning and implementation 9. Employment Number of jobs created in tourism (fulltime equivalent) Ratio of local employee number to the number of guest workers 10. Tourism contribution to the local economy Proportion of total tax ine generated by tourism only 11. Economic diversity Share of different economic activities in the total tax ine 12. Energy consumption Ratio of renewable energy sources to nonrenewable energy sources (consumption) 13. Waste management Percentage of households with pro
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