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counties and villages were visited in different geographical regions of the country, iii) reported speeches were made with rural dwellers in order to define possible potential sources for rural tourism, iv)literature was reviewed to have background information about rural tourism and their likely effects on rural people and areas. v) government policies were examined to learn their views on rural development and rural tourism. RESULTS AND DISCUSSION The results of SWOT analysis of rural tourism in Turkey are given in Table1. Table 1: SOWT analysis of rural tourism in Turkey Strengths Weaknesses Tourism Encouragement Act No:2634 2021 Tourism Vision of Turkish Government Declarationof the year 2021 as “International Year of Mountains” Unspoiled environment and flora and fauna Unlimited hospital of Turkish rural dwellers Changes in the preferences of tourists Extraordinary landscape Near to main tourist markets geographically Supplying exotic bination of west and west and east Difficulties in marketing of rural tourism product at international markets Lack of scientific meeting related to rural tourism at local and national level Difficulties in gathering and disseminating date Inadequate academic study on rural tourism Lack of coordination among rural NGO Limited number of acmodation Not speaking of foreign languages by rural people Opportunities Threats Having opportunity for tourism through Turkey in four seasons Developments in awareness of urban pe ople to nature, undiscovered destinations War possibility in neighbor Affects 11 September events in the USA on world tourism Decease in domestic tourists’ household ine Increase in the number of TV programs focusing on to rural areas Young and dynamic population in the rural areas to be adopted the concept of tourism easily Candidacy of Turkey for membership to the EU Constructing15000km of the doubleroad Promotion of rural tourism as a new product is very low in Turkey, pared to western countries. However, in recent years there has been an increase in the number of television programs focused on rurality and also rural tourism in Turkey. Everybody except that these programs have an important role in the introduction of rural dwellers39。s Visit and See and In Eddies or whirls: Anatolia on TRT1, Sea Magazine, Zeugma. Yesterday, Today and Turnover on TRT2 and Mr. Tourism and Holiday Guide on TV8, Nostalgia on Flash TV, Things that we have not seen and heard on Star. CONCLUSION Turkey has an important potential tourism. However, rural tourism resources for alternative have not been used for the development of less favored areas of Turkey at adequate level due to terrorism in the Southeast part of Turkey since second half of the 1980s. Therefore, the rural areas, only in the Black Sea region, Mediterranean and Aegean regions,