【正文】 ........................................ 22 各部門職能和團(tuán)隊(duì)精神 ............................................................................... 22 主要管理人員及其能力 ............................................................................... 24 管理人員背景資料 ...................................................................................... 25 工資分配 .................................................................................................... 29 組織內(nèi)部的相互作用 ................................................................................... 30 五、產(chǎn)品服務(wù) .............................................................................................................. 31 服務(wù)概述 ........................................................................................................... 31 具體的服務(wù)項(xiàng)目 ................................................................................................. 31 生聚會(huì) .................................................................................................. 31 .............................................................................................. 32 ........................................................................................... 32 服務(wù)優(yōu)勢(shì) ........................................................................................................... 33 服務(wù)定價(jià) ........................................................................................................... 34 新產(chǎn)品的研發(fā) .................................................................................................... 36 企業(yè)價(jià)值文化 .................................................................................................... 36 六、市場(chǎng)預(yù)測(cè) .............................................................................................................. 37 市場(chǎng)預(yù)測(cè)方式 .................................................................................................... 37 市場(chǎng)環(huán)境分析 .................................................................................................... 37 招： .............................................................................................. 37 .............................................................................................. 37 ....................................................................................... 38 公司可行性分析 ................................................................................................. 39 競(jìng)爭(zhēng)狀況分析 .................................................................................................... 40 影響因素 ........................................................................................................... 40 七．營(yíng)銷計(jì)劃 .............................................................................................................. 42 產(chǎn)品或服務(wù)的預(yù)測(cè) ............................................................................................. 42 營(yíng)銷渠道的選擇 ................................................................................................. 42 .................................................................................................. 42 .................................................................................................. 42 .................................................................................................. 43 .................................................................................................. 43 .................................................................................................. 43 .................................................................................................. 44 營(yíng)銷的隊(duì)伍與管理 ............................................................................................. 44 ： ........................................................................................... 44 ： ........................................................................................... 45 促銷計(jì)劃與廣告策略 .......................................................................................... 49 .................................................................................................. 49 .................................................................................................. 50 八、服務(wù)計(jì)劃 .............................................................................................................. 52 生產(chǎn)所需 ........................................................................................................... 52 人員培訓(xùn) ........................................................................................................... 52 ： ............................................................................. 52 ： .............................................................................................. 52 ： ............................................................................. 53 ： ............................................................................. 54 ： .................................................................................... 55 質(zhì)量控制 ........................................................................................................... 56 成本預(yù)算 ........................................................................................................... 56 ： .................................................................................... 57 ： ....................................................................................... 57 九、財(cái)務(wù)規(guī)劃 .............................................................................................................. 59 主要財(cái)務(wù)假設(shè) .................................................................................................... 59 注冊(cè)資本結(jié)構(gòu) .................................................................................................... 59 籌資分析 ....................................................................