華為手機(jī)營(yíng)銷策劃方案-展示頁(yè)
2024-12-28 05:23本頁(yè)面
【正文】 . 8 售后技術(shù)差亂收費(fèi)嚴(yán)重 ........................................ 8 手機(jī)應(yīng)用的系統(tǒng)安卓比較卡 .................................... 9 華為手機(jī)價(jià)格策略劣勢(shì)的分析 ............................ 9 性價(jià)比雖高但價(jià)格還是貴 ...................................... 9 華為折扣價(jià) 格比率低 .......................................... 9 華為手機(jī)渠道策略劣勢(shì)的分析 ............................ 9 完全依賴運(yùn)營(yíng)商過(guò)于單一化 .................................... 9 篇三：華為手機(jī)網(wǎng)絡(luò)營(yíng)銷策劃書 華為手機(jī)網(wǎng)絡(luò)營(yíng)銷策劃書 一、企業(yè)和產(chǎn)品介紹 華為公司簡(jiǎn)介 華為技術(shù)有限公司是一家總部位于中國(guó)廣東省深圳市的生產(chǎn)銷售電信設(shè)備的員工持股的民營(yíng)科技公司，于 1987 年由任正非 創(chuàng)建于中國(guó)深圳，是全球最大的電信網(wǎng)絡(luò)解決方案提供商，全球第二大電信基站設(shè)備供應(yīng)商。 關(guān)鍵詞：華為手機(jī)； SWOT分析； 4p理論 Research on HUAWEI mobile phone marketing strategy Abstract: Facing the indepth implementation of General Secretary Xi Jinping on economic development is an important conference spirit, economic downward pressure is too large, the sales industry petition is increasingly fierce, the Huawei Company also actively seeking to effectively expand market share. This paper taking Huawei mobile phone as the research object, bined with Huawei cell phone at home and abroad history of the development, points out that Huawei s mobile phone business department under the premise of quality assurance, the marketing 4P theory (product, price, channel, promotion), using the method of SWOT analysis, clear the Huawei in China develop mobile phone business advantages, weaknesses, opportunities and challenges. Design bination of corresponding product, price, channel, promotion marketing strategy, further discussion on development trends and market space of Huawei s mobile phone, ensure that in the petition invincible. Keywords: HUAWEI mobile。 本論文以華為手機(jī)為研究對(duì)象，結(jié)合華為手機(jī)的國(guó)內(nèi)外發(fā)展史，指出華為手機(jī)業(yè)務(wù)部在保證質(zhì)量的前提下，利用營(yíng)銷的 4p理論（產(chǎn)品、價(jià)格、渠道、促銷） ,采用 SWOT分析方法，明確了華
環(huán)評(píng)公示相關(guān)推薦
鄂ICP備17016276號(hào)-1