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nd 4 Signal quality Secure Price Premium Create Barriers to Entry Create Competitive Advantage Brand Equity 5 6 Four Attributes of Strong Brands 7 Eight Advantages of Strong Brands 8 Eight Advantages of Strong Brands 9 Slogans ? Like a good neighbor, State Farm is there ? Just do it ? Nothing runs like a Deere ? Save 15% or more in 15 minutes or less ? We try harder ? We’ll pick you up ? I’m lovin’ it ? Innovation at work ? This Bud’s for you ? Always low prices 10 11 Branding strategies Black and Decke