marketinginachangingworld英文版-展示頁
2025-06-22 16:17本頁面
【正文】 . The ValuePrice Ratio 19 UIBE, Fall 2020, MBA mkt19 熊偉 Difference between customer perceived performance and their expectations Total Customer Satisfaction 110 UIBE, Fall 2020, MBA mkt110 熊偉 Customer Satisfaction 顧客的期望是在以往購買經(jīng)歷、朋友的看法、企業(yè)和競爭者有關(guān)信息和承諾的基礎上產(chǎn)生的。11 UIBE, Fall 2020, MBA mkt11 熊偉 Lecture 1: Marketing in a Changing World ? What is Marketing? ? Marketing Management Philosophies ? Marketing Challenges in the New Century 12 UIBE, Fall 2020, MBA mkt12 熊偉 What is Marketing? a social and managerial process by which individuals and organizations obtain what they need and want through creating and exchanging products and value with others. 13 UIBE, Fall 2020, MBA mkt13 熊偉 Core Concepts Needs, wants, and demands Markets Exchange, transactions, and relationships Products Core Marketing Concepts Value amp。 satisfaction 14 UIBE, Fall 2020, MBA mkt14 熊偉 Needs a state of felt deprivation Wants needs shaped by culture and individual experience Demands wants backed by buying power Definition of Needs, Wants, Demands Conditions of effective demand: ? population size ? needs amp。 產(chǎn)品 未能達到 顧客的期望 顧客不滿意 產(chǎn)品達到 顧客的期望 顧客滿意 產(chǎn)品超出顧客的期望 顧客 非常滿意 或十分驚喜 111 UIBE, Fall 2020, MBA mkt111 熊偉 Customer Loyalty ? 顧客滿意度提高的好處： –價格彈性降低 –重復購買 –會對
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