【正文】
程體系設(shè)計(jì) ? 培訓(xùn)師資篩選與安排 ? 培訓(xùn)設(shè)施與行政安排 ? 培訓(xùn)效果評(píng)估與跟蹤輔導(dǎo)方案 ? 預(yù)算 培訓(xùn)需求調(diào)查 培訓(xùn)是為滿足管理者的需要和工作任務(wù)的需要 , 不是單純?yōu)闈M足員工需要! 一 . 高層管理者的要求 ?企業(yè)文化 — 企業(yè)精神、行為規(guī)范、習(xí)俗 ?戰(zhàn)略目標(biāo) ?關(guān)鍵結(jié)果領(lǐng)域 ?制度規(guī)范 ?員工認(rèn)同 二、解決眼前問題 ?服務(wù)水平差 ?銷售能力不足 ?跨部門溝通與合作困難 ?計(jì)劃與目標(biāo)管理技能缺乏 ?不會(huì)時(shí)間管理 ?管理者角色錯(cuò)位 三、崗位技能要求 職位分析 職位說(shuō)明書 D E G R E E O F A B I L I T YC O M P E T E N C Y B A S I C C A N D O C A N D O C A N D O R O L EU N D E R S T A N D I N G W I T H H E L P W I T H O U T H E L P M O D E LR e l a t i o n s h i p B u i l d i n gS e l l i n g a n d N e g o t i a t i n gC o a c h i n g , D e v e l o p m e n t a n d T r a i n i n gA n a l y s i s a n d P r o b l e m S o l v i n g C u s t o m e r V a l u e P r o p o s i t i o nB u s i n e s s A w a r e n e s sC u s t o m e r m a n a g e m e n tM a r k e t A w a r e n e s sR e s u l t s O r i e n t a t i o nW o r k i n g i n / B u i l d i n g T e a m s M a n a g i n g P e r f o r m a n c e S e l f / T e a m s E n t r e p e n e u r s h i pR e q u i r e d D e g r e e o f A b i l i t y A N D H E L P技能要求 績(jī)效考核 培訓(xùn) 招聘 辭退 培訓(xùn) 加薪 晉升、發(fā)展 職務(wù)要求細(xì)則 8 7 6 5 4 3 2 1 6 7 8 Senior Sales Manager II Senior Sales Manager I Sales Manager Senior Key Account Manager II Senior Key Account Manager I Key Account Manager Developing Coach Sales Professional Experienced Sales Developing Sales New to Sales Note: * Above are descriptors of petency level rather than job titles SALES COMPETENCY LADDER Sales Level Descriptors THE 12 COMPETENCIES KNOWLEDGE 1. Customer Value Proposition 2. Business Awareness 3. Customer Management 4. Market Awareness SKILLS 5. Relationship Building 6. Selling Negotiating 7. Coaching , Development Training 8. Analysis Problem Solving BEHAVIOUR 9. Results Orientation 10. Working In/ Building Teams 11. Managing Performance Self/Team 12. Entrepreneurship SALES COMPETENCY PROFILE Level 4 of the Sales Competency Ladder D E G R E E O F A B I L I T YC O M P E T E N C Y B A S I C C A N D O C A N D O C A N D O R O L EU N D E R S T A N D I N G W I T H H E L P W I T H O U T H E L P M O D E LR e l a t i o n s h i p B u i l d i n gS e l l i n g a n d N e g o t i a t i n gC o a c h i n g , D e v e l o p m e n t a n d T r a i n i n gA n a l y s i s a n d P r o b l e m S o l v i n g C u s t o m e r V a l u e P r o p o s i t i o nB u s i n e s s A w a r e n e s sC u s t o m e r m a n a g e m e n tM a r k e t A w a r e n e s sR e s u l t s O r i e n t a t i o nW o r k i n g i n / B u i l d i n g T e a m s M a n a g i n g P e r f o r m a n c e S e l f / T e a m s E n t r e p e n e u r s h i pR e q u i r e d D e g r e e o f A b i l i t y A N D H E L P核心能力的三個(gè)方面 態(tài)度 知識(shí) 技能 習(xí)慣 四、變化的要求 馬斯洛需求論 自我實(shí)現(xiàn) 自尊 愛與歸