市場營銷學(xué)結(jié)業(yè)作業(yè)-展示頁
2025-02-02 02:50本頁面
【正文】 ….. 營銷組合 ……………..附：調(diào)查問卷問題的提出n 神舟筆記本自 2023年面世以來始終都是低價(jià)電腦的代名詞。策 Marketing B2市場營銷學(xué)結(jié)業(yè)作業(yè) Notebook of Hasee Marketing plan 神舟筆記本電腦市場營銷策劃書 學(xué)號： 04071741 04071742 04071718姓名： 方堃 蘇光磊 王康Summary Hasee a promising enterprise, which launched at 1995， came to be known to the public when it step into the realm of notebook with the wellknown advertisement thatone can own a notebook at 3888 which is extremely low price at that time. But as thenotion that low price always equals poor quality dies hard in people’s minds, the notebooks of Hasee are usually regarded as the notebooks of the poor. Whereas, people fail to realize that the notebooks just deserve that price and Hasee just earn less than those celebrated brand such as IBM, HP, DELL, etc, by producing all key accessory except CPU, monopolized by Intel now, all by itself. However according to the survey, Hasee is prevailing in the indigent country, while lose the share of the student group as well as the business realm dominating by IBM now. As the purchase power of people from country is very limited, it’s paramount for Hasee to share a slice of student market pie, and march into the realm of business. So this report has been written aiming at how to alter the role of Hasee in people’s minds and how Hasee can march into the student market as well as the business realm. In this report we use the classic theory of 4P in the marketing course which contains the ideals of product, price, promotion, and place. In order to make the report more reliable we quote the statistic of wellknown IT website such as the ZOL, TOM. Also we have a questionnaire made, which cover all the factors we concern, and do the survey in our dormitory. 營 銷 劃 大家n 對 “3999筆記本電腦搬回家 ”的廣告也是耳熟能詳。如此大的爭議讓很多想購買筆記本n 的用戶對神舟電腦望而卻步。筆記本將在以后幾年的時(shí)間內(nèi)替代臺式機(jī)已經(jīng)是n 不爭的事實(shí)。全面提升產(chǎn)品形象，控制成本作國內(nèi)低價(jià)筆記n 本的領(lǐng)頭羊。本概念，到了 2023年變成了眾廠商在 6999元上的低價(jià)角力，延續(xù)到l 綜觀 2023年，國內(nèi)筆記本市場依然保持了迅猛的增長勢頭，出貨量不 是幾乎貫穿全年。6999元?jiǎng)t成為國內(nèi)外電腦之爭的分水嶺。筆記本，
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