各國對電視廣告的監(jiān)管法規(guī)-展示頁
2024-09-01 09:20本頁面
【正文】 ertisement should be clearly distinguishable from the programme and should not in any manner interfere with the programme such as the use of lower part of screen to carry captions, static or moving alongside the ，不能采用橫幅的方式影響節(jié)目，例如在節(jié)目播出時(shí)利用下半部分屏幕展示靜態(tài)或動態(tài)的廣告。It must be ensured that advertisements are designed and presented in such a way that it is clear they are 。Advertisements should be clearly distinguishable from programmes. Advertisements should not be made to look like programmes. 廣告需要與節(jié)目清楚地區(qū)分，廣告不能看起來像節(jié)目。Advertisements should be separate from 。二、香港電視廣告標(biāo)準(zhǔn)香港廣播事務(wù)局是負(fù)責(zé)監(jiān)管香港持牌電視臺與電臺廣播機(jī)構(gòu)的法定組織?！毕愀蹚V播事務(wù)局在其所頒布的《電視通用業(yè)務(wù)守則—廣告
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