【正文】 ”， 擬發(fā)展以時(shí)尚餐飲、休閑娛樂(lè)、精品購(gòu)物為核心的商業(yè)物業(yè)_____萬(wàn) m國(guó)際甲級(jí)寫(xiě)字樓群_____萬(wàn) m五星級(jí)酒店_____萬(wàn)6m高檔及頂級(jí)住宅社區(qū)_____萬(wàn) m2。而住宅作為目前上海市地產(chǎn)的主體增長(zhǎng)力量，也必定是本項(xiàng)目開(kāi)發(fā)的重要組成部分。地塊其余部分基本都是多層舊式住宅，整體來(lái)看，除了東西兩側(cè)保留的高層建筑對(duì)總體布局有一定影響之外，地塊還是較為規(guī)整的。 房地產(chǎn)商域網(wǎng) 海量房地產(chǎn)資料下載房商網(wǎng) 全國(guó)最低價(jià)銷(xiāo)售《2022 房地產(chǎn)營(yíng)銷(xiāo)策劃大全 》聯(lián)系 ：1053527879綜合性商業(yè)地產(chǎn)項(xiàng)目可行性報(bào)告范本(試行版)中國(guó)保利集團(tuán)公司二○○八年六月1目錄第一部分 項(xiàng)目概況 ...............................................................................5一、 基本情況 .........................................................................................5二、 宗地現(xiàn)狀 .........................................................................................5三、 項(xiàng)目綜合定位 .................................................................................5四、 規(guī)劃技術(shù)指標(biāo) .................................................................................6五、 項(xiàng)目周邊配套 .................................................................................6六、 項(xiàng)目周邊環(huán)境 .................................................................................7七、 大市政配套 .....................................................................................8第二部分 項(xiàng)目出讓條件(項(xiàng)目取得方式) .............................................8一、 招拍掛項(xiàng)目取得方式 .....................................................................8二、 合作項(xiàng)目取得方式 .........................................................................9第三部分 市場(chǎng)分析 ..............................................................................10A、商業(yè)物業(yè)市場(chǎng)分析 .............................................................................10一、 商業(yè)物業(yè)市場(chǎng)研究 .......................................................................10整體市場(chǎng)分析 ...............................................................................10供需情況分析 ...............................................................................10租金、出租率分析 .........................................................................11周邊商業(yè)地塊成交情況 ...............................................................14結(jié)論 ...............................................................................................14二、競(jìng)爭(zhēng)項(xiàng)目分析 ................................................................................152三、商業(yè)部分 SWOT 分析 ...................................................................18四、商業(yè)部分定位 ................................................................................18客戶(hù)定位 .......................................................................................18產(chǎn)品定位 .......................................................................................19項(xiàng)目租售價(jià)格、出租率定位 .........................................................19B、寫(xiě)字樓市 場(chǎng)分析 .................................................................................21一、 寫(xiě)字樓市場(chǎng)研究 ...........................................................................21整體市場(chǎng)分析 ...............................................................................21供需情況分析 ...............................................................................22租金、空置率分析 .........................................................................24周邊辦公地塊成交情況 ...............................................................26結(jié)論 ...............................................................................................26二、競(jìng)爭(zhēng)項(xiàng)目分析 ................................................................................27三、寫(xiě)字樓部分 SWOT 分析 ...............................................................29四、寫(xiě)字樓部分定位 ............................................................................30客戶(hù)定位 .......................................................................................30產(chǎn)品定位 .......................................................................................30項(xiàng)目租售價(jià)格、出租率定位 .........................................................30C、酒店市場(chǎng)分析 .....................................................................................32一、高星級(jí)酒店市場(chǎng)分析 ....................................................................32整體市場(chǎng)分析 ...............................................................................32供需情況分析 ...............................................................................33房?jī)r(jià)、入住率分析 .........................................................................35周邊酒店地塊成交情況 ...............................................................363結(jié)論 ...............................................................................................36二、競(jìng)爭(zhēng)項(xiàng)目分析 ................................................................................37三、酒店部分 SWOT 分析 ...................................................................38四、酒店部分定位 ................................................................................39客戶(hù)定位 .......................................................................................39產(chǎn)品定位 .......................................................................................39項(xiàng)目房?jī)r(jià)及入住率定位 ...............................................................39經(jīng)營(yíng)模式建議 ...............................................................................40第四部分 規(guī)劃設(shè)計(jì)初步分析 ..............................................................42一、規(guī)劃設(shè)計(jì)的可行性分析 ................................................................42二、規(guī)劃設(shè)計(jì)的初步概念 ....................................................................43第五部分 工程開(kāi)發(fā)計(jì)劃及項(xiàng)目租售計(jì)劃 ..........................................44一、 工程開(kāi)發(fā)計(jì)劃 ...............................................................................44二、 工程開(kāi)發(fā)計(jì)劃節(jié)點(diǎn) .......................................................................44三、項(xiàng)目租售收入測(cè)算 ........................................................................45四、資金回款計(jì)劃 ................................................................................46第六部分 項(xiàng)目投資估算和資金籌措計(jì)劃 .........................................47一、投資估算 ........................................................................................47二、資金籌措計(jì)劃 ................................................................................49資金投入計(jì)劃及資金需求 ...................