體育用品行業(yè)分析報告-展示頁
2024-08-18 09:29本頁面
【正文】 ...........................................................................................13（2）多品牌經(jīng)營策略缺點 ............................................................................................13（3）成熟的多品牌：雁陣品牌布局 ............................................................................14重整后的突圍：安踏 VS 李寧 .........................................................................16（1）安踏收入規(guī)模降速超越李寧 ................................................................................16（2）安踏品牌定位較為清晰 ........................................................................................17（3）安踏渠道布局更為均勻 ........................................................................................18（4）安踏 2022Q4 訂貨會增速降幅開始收窄 .............................................................19二、新興戶外體育用品子行業(yè)的崛起 ..................................................20戶外為體育活動一大類分支 ..........................................................................20行業(yè)處前成長期，泛戶外貢獻主要市場份額 ...............................................22（1）行業(yè)仍處于成長期 ................................................................................................22（2）泛戶外概念受捧，專業(yè)化市場逐步成為大眾需求市場 ....................................25行業(yè)集中度高，但競爭激烈 ...........................................................................26（1）行業(yè)集中度高 ........................................................................................................26（2）競爭激烈 ................................................................................................................27（3）國外品牌主導，國內品牌在迅速崛起 ................................................................27體育用品行業(yè)分析報告二三線城市崛起，前景廣闊 ...........................................................................28（1）戶外運動品牌的消費群體主要是一二線城市的中高收入人群 ........................28（2）國內品牌在二三線市場有優(yōu)勢 ............................................................................29三、行業(yè)風險：避免重蹈傳
環(huán)評公示相關推薦
鄂ICP備17016276號-1