林恩書吧商業(yè)計(jì)劃書-展示頁
2024-08-16 21:41本頁面
【正文】 一些舊書籍，而且服務(wù)不能夠持久，也沒有老顧客的優(yōu)惠；對(duì)于圖書館和自習(xí)室，占座現(xiàn)象以及環(huán)境也不是特別好。多年之后，若經(jīng)營(yíng)良好，可在其他大學(xué)附近開立分店進(jìn)行適當(dāng)擴(kuò)張。公司名稱：林恩書吧成立時(shí)間：2022 年 4 月 10 日注冊(cè)地址：XXX注冊(cè)資本：100,000 RMB企業(yè)愿景：利用一年時(shí)間，將本書吧成功經(jīng)營(yíng)起來，進(jìn)入盈利階段，形成較為成熟穩(wěn)定的單店運(yùn)營(yíng)、管理模式。然而因?yàn)樾畔⒉粚?duì)稱，供給方和需求方缺乏交易平臺(tái)。林恩書吧 商業(yè)計(jì)劃書00林恩書吧商業(yè)計(jì)劃書目錄第一章 執(zhí)行摘要 ................................................................................................3公司基本情況 ............................................................................................3面向客戶 .....................................................................................................4產(chǎn)品與服務(wù) ................................................................................................4市場(chǎng)概況及營(yíng)銷策略 ..............................................................................5業(yè)務(wù)系統(tǒng) .....................................................................................................5盈利模式 .....................................................................................................6融資計(jì)劃 .....................................................................................................6預(yù)期風(fēng)險(xiǎn)和投資回報(bào) ..............................................................................6管理團(tuán)隊(duì) .....................................................................................................7第 二章 管理或服務(wù) ............................................................................................7 ..................................................................................7 ...............................................................................................8 ...............................................................................................8 ....................................................................9 .............................................................................9第三章 競(jìng)爭(zhēng)與市場(chǎng) ............................................................................................9 ...............................................................................................9林恩書吧 商業(yè)計(jì)劃書11 ....................................................................................103 影響市場(chǎng)增長(zhǎng)的關(guān)鍵因素 ......................................................................104 可能的競(jìng)爭(zhēng)者 .............................................................................................105 競(jìng)爭(zhēng)者的優(yōu)勢(shì)和弱點(diǎn) ...............................................................................10（SWOT 分析） ................11第四章 營(yíng)銷策略 ..............................................................................................12（一）產(chǎn)品服務(wù)推廣計(jì)劃 ..........................................................................12（二）保持客戶忠誠(chéng)度的計(jì)劃 ................................................................13（三）產(chǎn)品服務(wù)分銷渠道 ..........................................................................14（四）定價(jià)戰(zhàn)略 ............................................................................................15（五）銷售隊(duì)伍激勵(lì)機(jī)制 ....................................................
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