【正文】 .........2 投資與財(cái)務(wù) .......................................................................................2 組織與人力資源 ...............................................................................3 企業(yè)發(fā)展戰(zhàn)略 ...................................................................................42．項(xiàng)目背景 ...............................................................................................5 產(chǎn)業(yè)背景 ...........................................................................................5 創(chuàng)業(yè) 機(jī)會(huì)描述 .............................................................................5 智能家居概念 ............................................................................6 時(shí) 尚智能家居文化 .....................................................................7 公司產(chǎn)品和服務(wù) ...............................................................................8 產(chǎn) 品 簡(jiǎn) 介 ....................................................................................8 產(chǎn) 品 優(yōu) 點(diǎn) .....................................................................................8 產(chǎn) 品前景 .....................................................................................93．市場(chǎng)調(diào)查和分析 .................................................................................10 目標(biāo)客戶 .........................................................................................10 市場(chǎng)前景調(diào)查 .................................................................................11 競(jìng)爭(zhēng)分析 .........................................................................................14 競(jìng) 爭(zhēng)因素分析 ...........................................................................14智能家居創(chuàng)客空間商業(yè)計(jì)劃書III 競(jìng) 爭(zhēng) 優(yōu)勢(shì) 分析 ...........................................................................16 市場(chǎng)發(fā)展走勢(shì)分析 .........................................................................16 市場(chǎng)預(yù)測(cè)分析 .................................................................................174．公司戰(zhàn)略 .............................................................................................19 ....................................................................................19．發(fā)展戰(zhàn)略 .......................................................................................19 發(fā) 展目 標(biāo) （12 年） .............................................................19 中期 發(fā) 展 計(jì) 劃（ 3—5 年） ...........................................................20 遠(yuǎn) 期 發(fā) 展 計(jì) 劃（ 5—10 年） .........................................................205．生產(chǎn)技術(shù)管理 .....................................................................................22 云工廠建設(shè) .....................................................................................22 趣玩網(wǎng)代工廠合作 .........................................................................22 其它生產(chǎn)加工資源整合6．市場(chǎng)營(yíng)銷 .............................................................................................25 營(yíng)銷計(jì)劃 .........................................................................................25 市 場(chǎng)進(jìn) 入和開 發(fā)階 段（ 12 年） ................................................25 市 場(chǎng) 成 長(zhǎng)階 段（ 35 年） ............................................................28 市 場(chǎng) 成熟 階 段（ 510 年） ..........................................................30 定價(jià) 戰(zhàn) 略 .....................................................................................327. 風(fēng)險(xiǎn)分析與規(guī)避 .................................................................................33 技術(shù)風(fēng)險(xiǎn)分析與規(guī)避 .....................................................................33智能家居創(chuàng)客空間商業(yè)計(jì)劃書IV 市場(chǎng)風(fēng)險(xiǎn)分析與規(guī)避 .....................................................................33 管理風(fēng)險(xiǎn)分析與規(guī)避 .....................................................................33 競(jìng)爭(zhēng)風(fēng)險(xiǎn)分析與規(guī)避 .....................................................................34 財(cái)務(wù)風(fēng)險(xiǎn)分析與規(guī)避 .....................................................................34 .....................................................................348．風(fēng)險(xiǎn)投資資金的撤出方式 ..............................................................369．組織與管理 .........................................................................................39 組織結(jié)構(gòu) .........................................................................................39 人力資源政策 .................................................................................39 薪酬制度 ..................................................................................39 人力 資 源管理宗旨 ...................................................................40 公司福利制度 ...........................................................................4010．投資分析 ...........................................................................................42 股本結(jié)構(gòu)與規(guī)模 ...........................................................................42 資金來(lái)源與運(yùn)用 ...........................................................................42 投資收益與風(fēng)險(xiǎn)分析 ...................................................................43 資凈現(xiàn)值 .............................................................................43 資 回收期 .............................................................................43 報(bào) 酬率 .............................................................................44 目敏感性分析 .....................................................................44 性盈 虧 平衡分析 .............................................