【正文】 機(jī)制，激發(fā)員工的靈感和激情及動(dòng)力，保證了公司的有序、高效的運(yùn)行。 本著創(chuàng)新、突出自身特點(diǎn)的原則，公司創(chuàng)辦初期組織結(jié)構(gòu)以總經(jīng)理、設(shè)計(jì)師 、綠化工、 銷 售及財(cái)務(wù)相互協(xié)作。前期，基地位于各大學(xué)校大學(xué)生創(chuàng)業(yè)園區(qū)，由于人數(shù)較少，以“ 公司+基地”的經(jīng)營(yíng)模式為主，后期引進(jìn)風(fēng)險(xiǎn)投資，擴(kuò)大銷售市場(chǎng)，完善基地，采用農(nóng)戶4管理的方式進(jìn)行植物培育。公司注冊(cè)資金：5 萬(wàn)人民幣。以下章節(jié)中將會(huì)詳細(xì)地對(duì)方案的可行性與實(shí)施步驟進(jìn)行分析。在很久以前人們便把盆景譽(yù)為立體的畫和 無(wú)聲的詩(shī) 。1浙江語(yǔ)光盆景有限公司創(chuàng)業(yè)計(jì)劃書目 錄 ................................................................................................................................................5 創(chuàng)意前景和產(chǎn)品簡(jiǎn)介 .....................................................................................................................5 公司基本情況及管理團(tuán)隊(duì) .............................................................................................................5 市場(chǎng)分析與營(yíng)銷策略 .....................................................................................................................6 產(chǎn)品、服務(wù)、制造 ...........................................................................................................................6 投資、財(cái)務(wù)及風(fēng)險(xiǎn)分析 ...................................................................................................................72. 企業(yè)介紹 ..............................................................................................................................................7 企業(yè)理念 .........................................................................................................................................7 公司簡(jiǎn)介 .........................................................................................................................................7 公司情況 .........................................................................................................................................8 企業(yè)的總體戰(zhàn)略 .............................................................................................................................9 企業(yè)的具體發(fā)展戰(zhàn)略 ...................................................................................................................12 企業(yè)初期發(fā)展戰(zhàn)略（12 年） .................................................................................................12 企業(yè)中期發(fā)展戰(zhàn)略（35 年） .................................................................................................14 企業(yè)長(zhǎng)期發(fā)展戰(zhàn)略（510 年） ...............................................................................................14 創(chuàng)業(yè)機(jī)遇 .......................................................................................................................................15第三章 產(chǎn)品與服務(wù) ...............................................................................................................................15 產(chǎn)品介紹與開發(fā) ...........................................................................................................................15 初期產(chǎn)品介紹 .......................................................................................................................15（5）情人節(jié)系列（12 種） ..................................................................................................................18 中期和后期產(chǎn)品策劃 ............................................................................................................25 產(chǎn)品包裝 .......................................................................................................................................25 定價(jià)策略 .......................................................................................................................................25 服務(wù) ...............................................................................................................................................25 產(chǎn)品分析 .......................................................................................................................................26 產(chǎn)品優(yōu)劣勢(shì)分析 ...................................................................................................................26 產(chǎn)品的市場(chǎng)前景預(yù)測(cè) ...........................................................................................................27 產(chǎn)品的品牌和專利 ...............................................................................................................27第四章 市場(chǎng)分析和營(yíng)銷策略 .........................................................................................................282 市場(chǎng)分析 .......................................................................................................................................28 市場(chǎng)宏觀分析 .............