supplychainintegration供應(yīng)鏈整合-展示頁
2025-07-26 17:31本頁面
【正文】 accurate (ponents) (集成的預(yù)測更加準(zhǔn)確 ) ? The Risk Pooling Concept (風(fēng)險(xiǎn)共擔(dān) ) 11 PushPull Strategies2 (推拉式策略 ) ? Postponement, or Delayed differentiation in product design is another example (延遲制造或延遲產(chǎn)品差異化是又一例子 ) ? The firm designs the product and the manufacturing process so that decisions about which specific product is being manufactured can be delayed as long as possible. (公司設(shè)計(jì)產(chǎn)品與生產(chǎn)流程以至于具體的產(chǎn)品制造盡可能推遲 ) ? The portion of the supply chain prior to product differentiation is typically operated using a pushbased strategy. (產(chǎn)品差異化之前的供應(yīng)鏈采用推式策略 ) ? The portion of the supply chain starting from the time of differentiation is pullbased. (產(chǎn)品差異化之后的供應(yīng)鏈采用拉式策略 ) 12 What is the Best Strategy about Push – Pull Strategy? (最好的推拉策略是什么？ ) ? 13 L H H L Economies of Scale (規(guī)模效應(yīng) ) Pull Push Pull Push Demand uncertainty (需求不確定性 ) (.) Delivery cost Unit price III Grocery (雜貨 ) IV Books amp。 1st Inter purchase for most people (95年成立 ) ? 1996: $16M Sales, $6M Loss ? 1999: $ Sales, $720M Loss ? 2022: $ Sales, $ Loss ? Last quarter of 2022: $50M Profit ? Total debt: $ ? Peapod Example ? Founded 1989 (89年成立 ) ? 140,000 members, largest online grocer ? Revenue tripled to $73 million in 1999 ? 1st Quarter of 2022: $25M Sales, Loss: $8M 24 Live through Winter and Embrace Spring (活過冬天迎來春天 ) ? Example (亞馬遜例子 ) ? 2022: $ Sales, $ Profit ? 2022: $ Sales, $ Profit ? Second quarter of 2022: $1B Profit ? Total debt: $ ? Stock Price at Oct 3, 2022 USD per Share 25 Reality is … successful (成功的例子 ) ?Dell Example (Dell案例 ): ? Dell Computer has outperformed the petition in terms of shareholder value growth over the eight years period, 19881996, by over 3,000% (see Anderson and Lee, 1999) (Dell電腦公司通過在 1988到 1996年間增加股東價值超過 30倍 ) 26 What is EBusiness? 1 (什么是電子商務(wù) ) ? Ebusiness is a collection of business models and processes motivated by Inter technology, and focusing on improving the extended enterprise performance (電子商務(wù)就是基于互聯(lián)網(wǎng)技術(shù)的一系列業(yè)務(wù)模型與流程集合，主要關(guān)注提高供應(yīng)鏈的績效 ) ? Emerce is the ability to perform major merce transactions electronically (電子商貿(mào)主要指商務(wù)交易的電子化實(shí)現(xiàn) ) 27 What is EBusiness? 2 (什么是電子商務(wù) ) ? emerce is part of eBusiness (電子商貿(mào)是電子商務(wù)的一部分 ) ? Inter technology is the driver of the business change (互聯(lián)網(wǎng)是電子商務(wù)的驅(qū)動力 ) ? The focus is on the extended enterprise (關(guān)注的是擴(kuò)大化的企業(yè) ): ? Intraanizational (跨越組織的 ) ? Business to Consumer (B2C) ? Business to Business (B2B) 28 The Grocery Industry (雜貨行業(yè) ) ? From Push Systems (從推式系統(tǒng) )... ? Supermarket supply chain (超市供應(yīng)鏈 ) ? To Pull Systems (到拉式系統(tǒng) )... ? Peapod, 19891999 ? Picks inventory from stores (顧客從商店拿貨 ) ? Stock outs 8% to 10% (缺貨率為 8%到 10%) ? And, finally to PushPull Systems (最后到推拉式系統(tǒng) ) ? Peapod, 1999present ? Dedicated warehouses allow risk pooling (專門的倉庫允許風(fēng)險(xiǎn)共擔(dān) ) ? Stock outs less than 2%缺貨率少于 2%) 29 Challenges for Online Grocery Stores (在線雜貨店的挑戰(zhàn) ) ? Transportation cost (交通成本 ) ? Density of customers (顧客密度 ) ? Very short order cycle times (很短的訂單周期時間 ) ? Less than 12 hours (不到 12小時 ) ? Difficult to pete on cost (很難在成本上競爭 ) ? Must provide some added value such as convenience (必須提供諸如便捷性等增值服務(wù) ) ? Is a pushpull strategy appropriate? (推拉策略是否合適 ) ? What might be a better strategy? (最好的策略是什么呢 ?) ? Low demand uncertainty, high economies of scale… push strategy is better…? (不確定性小、高規(guī)模效應(yīng) … 推式策略更好 ?) 30 Less than 300,000 shoppers (少于 300k的顧客 ) NN uu mm bb ee rr oo ff cc uu ss tt oo mm ee rr ss AA vv ee rr aa gg ee oo rr dd ee rr DD ee ll ii vv ee rr yy cc hh aa rr gg ee ss WW ee bb vv aa nn 22 11 00 00 00 $$ 77 11 $$ 44 .. 99 55 ff oo rr $$ 55 00 ff rr ee ee ff oo rr $$ 55 00 PP ee aa pp oo dd 11 44 00 00 00 00 $$ 11 22 00 $$ 77 .. 99 55 pp ee rr oo rr dd ee rr HH oo mm ee GG rr oo cc ee rr .. cc oo mm 55 00 00 00 00 $$ 11 11 00 $$ 99 .. 99 55 $$ 77 55 ff rr ee ee ff oo rr $$ 77 55 NN ee tt GG rr oo cc ee rr .. cc oo mm 66 00 00 0
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