businessintelligencetrends商業(yè)智慧趨勢-展示頁
2025-07-24 17:53本頁面
【正文】 Analyzing Data from Facebook, Twitter, LinkedIn, and Other Social Media Sites 22 Source: Web Mining Success Stories ? , , , … ? Website Optimization Ecosystem W e b A n a l y t i c s V o i c e o f C u s t o m e r C u s t o m e r E x p e r i e n c e M a n a g e m e n t C u s t o m e r I n t e r a c t i o n o n t h e W e bA n a l y s i s o f I n t e r a c t i o n sK n o w l e d g e a b o u t t h e H o l i s t i c V i e w o f t h e C u s t o m e rSource: Turban et al. (2022), Decision Support and Business Intelligence Systems 23 A ClosedLoop Process to Optimize Business Performance ? Process Steps 1. Strategize 2. Plan 3. Monitor/analyze 4. Act/adjust Each with its own process steps… Source: Turban et al. (2022), Decision Support and Business Intelligence Systems 24 RFID for Supply Chain BI ? RFID in Retail Systems Source: Turban et al. (2022), Decision Support and Business Intelligence Systems Implications of Business and Enterprise Social Networks ? Business oriented social works can go beyond “advertising and sales” ? Emerging enterprise social working apps: – Finding and Recruiting Workers – Management Activities and Support – Training – Knowledge Management and Expert Location ? ., 。s major objective is to enable easy access to data (and models) to provide business managers with the ability to conduct analysis ? BI helps transform data, to information (and knowledge), to decisions and finally to action Source: Turban et al. (2022), Decision Support and Business Intelligence Systems 13 A Brief History of BI ? The term BI was coined by the Gartner Group in the mid1990s ? However, the concept is much older – 1970s MIS reporting static/periodic reports – 1980s Executive Information Systems (EIS) – 1990s OLAP, dynamic, multidimensional, adhoc reporting coining of the term “BI” – 2022+ Inclusion of AI and Data/Text Mining capabilities。 5 Objective ? Students will be able to understand and apply the fundamental concepts and technology of business intelligence trends. ? Students will be able to conduct information systems research in the context of business intelligence trends. 6 週次 日期 內(nèi)容（ Subject/Topics） 1 102/02/18 商業(yè)智慧趨勢課程介紹 (Course Orientation for Business Intelligence Trends) 2 102/02/25 管理決策支援系統(tǒng)與商業(yè)智慧 (Management Decision
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