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【正文】 ( Association Analysis using SAS EM) 課程大綱 (Syllabus) 7 週次 日期 內(nèi)容（ Subject/Topics） 10 102/04/22 期中報(bào)告 (Midterm Presentation) 11 102/04/29 個(gè)案分析三 (SAS EM 決策樹、模型評(píng)估 )： Enrollment Management Case Study (Decision Tree, Model Evaluation using SAS EM) 12 102/05/06 個(gè)案分析四 (SAS EM 迴歸分析、類神經(jīng)網(wǎng)路 )： Credit Risk Case Study (Regression Analysis, Artificial Neural Network using SAS EM) 13 102/05/13 文字探勘與網(wǎng)路探勘 (Text and Web Mining) 14 102/05/20 意見(jiàn)探勘與情感分析 (Opinion Mining and Sentiment Analysis) 15 102/05/27 商業(yè)智慧導(dǎo)入與趨勢(shì) (Business Intelligence Implementation and Trends) 16 102/06/03 商業(yè)智慧導(dǎo)入與趨勢(shì) (Business Intelligence Implementation and Trends) 17 102/06/10 期末報(bào)告 1 (Term Project Presentation 1) 18 102/06/17 期末報(bào)告 2 (Term Project Presentation 2) 課程大綱 (Syllabus) 8 教材課本與參考書籍 ? 教材課本 (Textbook)：講義 (Slides) ? 參考書籍 (References)： ? Business Intelligence: A Managerial Approach, Second Edition, Efraim Turban, Ramesh Sharda, Dursun Delen, David King, 2022, Pearson ? Decision Support and Business Intelligence Systems, Ninth Edition, Efraim Turban, Ramesh Sharda, Dursun Delen, 2022, Pearson ? Applied Analytics Using SAS Enterprise Mining, Jim Gees, Jeff Thompson and Chip Wells, 2022, SAS ? 決策支援與企業(yè)智慧系統(tǒng)，九版， Efraim Turban 等著，李昇暾審定， 2022，華泰 ? 商業(yè)智慧，國(guó)立中央大學(xué)管理學(xué)院 ERP 中心， 2022，滄海 9 學(xué)期成績(jī)計(jì)算方式 ? 平時(shí)評(píng)量： % (3 篇作業(yè) ) ? 其他 (課堂參與及報(bào)告討論表現(xiàn) )： % 10 Business Pressures–Responses–Support Model Source: Turban et al. (2022), Decision Support and Business Intelligence Systems 11 Business Intelligence and Data Mining Increasing potential to support business decisions End User Business Analyst Data Analyst DBA Decision Making Data Presentation Visualization Techniques Data Mining Information Discovery Data Exploration Statistical Summary, Querying, and Reporting Data Preprocessing/Integration, Data Warehouses Data Sources Paper, Files, Web documents, Scientific experiments, Database Systems 12 Source: Han amp。 Kamber (2022) Business Intelligence (BI) ? BI is an umbrella term that bines architectures, tools, databases, analytical tools, applications, and methodologies ? Like DSS, BI a contentfree expression, so it means different things to different people ?
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