我國外貿出口品牌戰(zhàn)略問題研究畢業(yè)論文-展示頁
2025-07-07 18:40本頁面
【正文】 elopment of brand, and finally the development strategic countermeasures of specific discusses.Key words: Foreign trade expor。 it is much more than guaranteeing product quality and service. It is the symbol of social status and wealth category, brand has bee the intangible asset as well as the force to propel economic development. To both business and country, the content that brand reflects goes beyond the boundaries of goods and up to the national image and national petitiveness level, it bees an important indicator to measure the level of economic development.Although some Chinese excellent big panies have learnt foreign brand management experience and build the export brand marketing , Chinese enterprises, especially the medium and small sized enterprises, still focus their attentions on enterprise scale and shortterm profit , and their managing principle is still product export rather than brand export. When facing the development of international economy and fierce petition of international market development, China39。本文通過我國外貿出口品牌的發(fā)展現(xiàn)狀，根據(jù)實際情況，分析出品牌發(fā)展中存在的問題，最后就發(fā)展戰(zhàn)略對策進行具體論述。從某種程度上說，企業(yè)建設的成就關系到了國家總體的經(jīng)濟實力，而企業(yè)的品牌建設更是企業(yè)的核心任務。面對國際經(jīng)濟形式的發(fā)展變化和國際市場的激烈競爭，中國的企業(yè)要想在國際市場占據(jù)一席之地，必須實施出口品牌戰(zhàn)略，開拓發(fā)展自己的名牌產(chǎn)品。無論對于企業(yè)還是國家來說，品牌反映的內容已近突破了商品的界限，上升到國家形象和國家競爭力的層面，成為衡量經(jīng)濟發(fā)展水平的重要標志。我國企業(yè)在出口商品的同時，也應當牢記出口的不僅僅是商品，更重要的是品牌。我國外貿出口品牌戰(zhàn)略問題研究摘要隨著經(jīng)濟全球化和市場經(jīng)濟的快速發(fā)展，我國企業(yè)處在復雜激烈的競爭環(huán)境中。特別是對致力于發(fā)展民族品牌，走向國際市場的企業(yè)來說，面對著更加多變和迥異的消費市場。品牌無論作為一種經(jīng)濟現(xiàn)象還是作為一門科學，都已經(jīng)遠遠超越其保證產(chǎn)品品質和服務，象征身份和財富的范疇，品牌已成為推動經(jīng)濟發(fā)展的無形資產(chǎn)和力量。雖然我國的一些優(yōu)秀大企業(yè)在借鑒了國外品牌管理方面的經(jīng)驗和自身經(jīng)營過程中的摸索后在品牌營銷策略和品牌管理技術方面形成了一定的系統(tǒng)和規(guī)模，但是整體看來，我國的企業(yè)，特別是中小企業(yè)的生產(chǎn)還是將重心放在了企業(yè)規(guī)模和短期盈利上，企業(yè)理念仍然是產(chǎn)品出口而非品牌出口。企業(yè)對于一個國際來說，能夠成為一個國家和國民創(chuàng)造財富，繼而影響到國家競爭力的強弱。在國際市場上，產(chǎn)品同質化越發(fā)明顯，沒有品牌的產(chǎn)品是不具備核心競爭力的，對于企業(yè)來說，只有注重品牌，才能增強自身活力，更好地提高經(jīng)濟效益，提高經(jīng)濟效益，在錯綜復雜的市場競爭環(huán)境中取勝，對國家來說，才能實現(xiàn)外貿出口持續(xù)穩(wěn)定地發(fā)展。關鍵詞： 外貿出口；品牌；戰(zhàn)略abstract With economic globalization and the rapid development of market economy,Chinese enterprises are now in the fierce and plex petitive environment Especially for the enterprises that intend to develop national brands and make their way to international market,enterprises are facing with a more varied and diverse consumption market. Chinese enterprises should bear in mind that they export not merely goods, the brand is more important. Brand acts as both an economic phenomenon and a science。s enterprises should implement export strategy and develop their own brand to take place in the international market. Product homogeneity is more and more obvious. Enterprises should focus on brand to strengthen themselves , thus they can succeed in the plicated market environment,our country39。 Brand。具體來說，本論文研究的目的是從國際的角度探尋我國出口商品品牌建
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