【正文】 per puts forward some suggestions, to improve market share, enhance brand awareness, improve service and customer service the improvement of their own quality of these four aspects. Adhere to the consumer oriented principle, retain customers, customer service.Nowadays, the importance of customer loyalty is the inevitable demand of the development of an enterprise, but also the only way for the future development of enterprises can better.Keywords: Customer loyalty I phone Questionnaire investigation 目錄目 錄摘要 ..................................................................................................................................I關(guān)鍵詞 ..............................................................................................................................IAbstract ...........................................................................................................................II第一章 緒論 ...................................................................................................................1 論文研究的背景 ...............................................................................................1 論文研究的目的及意義 ..................................................................................1 國內(nèi)外研究現(xiàn)狀 ..............................................................................................1 論文研究內(nèi)容與方法 ......................................................................................2第二章 顧客忠誠度理論簡介 .....................................................................................4 顧客忠誠度的概念 ..........................................................................................4 影響顧客忠誠度的因素 ..................................................................................4 企業(yè)品牌 ................................................................................................4 服務(wù)質(zhì)量 ................................................................................................5 顧客的滿意度 ........................................................................................5 購物的方便性 ........................................................................................5 提高購買蘋果手機顧客忠誠度的意義 ..........................................................5第三章 蘋果手機顧客忠誠度現(xiàn)狀分析 .......................................................................7 蘋果手機簡介 ..................................................................................................7 蘋果手機顧客忠誠度問卷調(diào)查概述 ..............................................................7 問卷數(shù)據(jù)分析 ..................................................................................................7 調(diào)查對象的個人信息分析 ....................................................................7 蘋果手機市場占有率分析 ...................................................................9 蘋果手機知名度的數(shù)據(jù)分析 ..............................................................10 蘋果手機價格分析 .............................................................................11 蘋果手機顧客重復(fù)購買現(xiàn)象分析 .....................................................12 蘋果手機售后滿意度數(shù)據(jù)分析 .........................................................12 蘋果手機優(yōu)勢的分析 .........................................................................13 蘋果手機存在的問題 ....................................................................................1市場占有率有限 ...............................................................................1蘋果手機品牌知名度與體驗度不夠 ...............................................1蘋果定價高 .......................................................................................1顧客售后滿意度不高 .......................................................................15第四章 蘋果手機提高顧客忠誠度的優(yōu)化方案 .........................................................16 提高市場占有率 ............................................................................................16目錄 提高售后服務(wù) ................................................................................................16 提高品牌知名度 ............................................................................................17 完善自身品質(zhì) ................................................................................................17第五章 總結(jié)與展望 .....................................................................................................18致 謝 .................