東莞虎門服裝業(yè)現(xiàn)狀及發(fā)展分析——以以純集團(tuán)為例-展示頁
2025-06-24 23:45本頁面
【正文】 虎門服裝不僅國內(nèi)暢銷，而且還銷往東南亞、歐美等億元，年工業(yè)總產(chǎn)值約300億件(套)。萬人，年產(chǎn)服裝多家服裝服飾生產(chǎn)加工企業(yè)，從業(yè)人員近1 虎門服裝業(yè)的發(fā)展之路 虎門服裝產(chǎn)業(yè)的簡介 東莞虎門擁有“中國服裝名城”、“國家火炬計劃東莞市虎門服裝設(shè)計與制造產(chǎn)業(yè)基地”、“廣東省東莞服裝產(chǎn)業(yè)集群升級示范區(qū)”等響當(dāng)當(dāng)?shù)姆Q號，虎門鎮(zhèn)集聚了珠三角改革發(fā)展規(guī)劃綱要中特別提到的東莞虎門的服裝。clothing以純集團(tuán)是虎門乃至中國本土服裝業(yè)的龍頭企業(yè)，本文在梳理國內(nèi)外關(guān)于服裝業(yè)關(guān)于轉(zhuǎn)型升級的重要理論成果后，將以純集團(tuán)作為研究對象，對其現(xiàn)狀和發(fā)展進(jìn)行分析后，提出關(guān)于虎門服裝業(yè)轉(zhuǎn)型升級的相應(yīng)對策和方法。東莞虎門服裝業(yè)現(xiàn)狀及發(fā)展分析——以以純集團(tuán)為例[論文摘要]服裝產(chǎn)業(yè)是東莞制造業(yè)的支柱產(chǎn)業(yè)之一。在經(jīng)濟(jì)全球化的過程中，特別是在2012年歐債危機之后，虎門服裝業(yè)受到了嚴(yán)峻的威脅和挑戰(zhàn)，但挑戰(zhàn)的背后也是重要的機遇，如何根據(jù)虎門服裝業(yè)的優(yōu)勢，抓住機遇并迎接挑戰(zhàn)進(jìn)行轉(zhuǎn)型升級便是重中之重。[關(guān)鍵詞]虎門服裝業(yè)；發(fā)展；轉(zhuǎn)型升級[Abstract]Clothing industry is one of the pillar industries of Dongguan manufacturing the process of economic globalization, especially after the 2012 European debt crisis, Humen clothing industry suffered serious threats and challenges, but there are countless opportunities for development behind threats and is the priority among priorities to seize the opportunity and rise to the challenge to transformation and upgrading according to the Humen clothing industry’s advantages. The YISHION group is the leading enterprises in Humen and even in Chinese national clothing thesis reviews thedomestic and international important theoretical achievements about the transformation and upgrading of clothing industry and takes the YISHION groupas the research object to analyze the current situation and development trend,and then are put forward the corresponding countermeasures and methods about the transformation and upgrading of Humen clothing industry.[Key words]Humenindustry；development；transformation and upgrading目 錄引言 1 1 1 1 1 1 2 2 2 2 2 3 3 3 4 4 4 4 5 5 5 5 5 5 6，鼓勵原創(chuàng) 6 6 6 7 7 7 7+線下模式 8結(jié)論 9參考文獻(xiàn) 10致謝 11引言“東莞服裝”首入國家戰(zhàn)略規(guī)劃，在《珠江三角洲地區(qū)發(fā)展規(guī)劃綱要（20082020年）》中，東莞有諸多項目入列，其中對東莞服裝產(chǎn)業(yè)有重要影響的便是“打造東莞服裝等具有國際影響力的區(qū)域品牌”[1]?；㈤T的服裝業(yè)全國聞名，但在2012年歐債危機之后，虎門服裝業(yè)受到了
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