【正文】 ...............................................................13教育圖書(shū)領(lǐng)域： ............................................................................................................................13教育媒體領(lǐng)域： ............................................................................................................................13獨(dú)特性： ........................................................................................................................................14立項(xiàng)情況： ....................................................................................................................................14開(kāi)發(fā)方式： ....................................................................................................................................14第一章 公 司 介紹...............................................6第二章 產(chǎn)品 及服務(wù)............................................9第三章 市場(chǎng)分析..............................................153 / 40一、行業(yè)分析 ..........................................................15教育信息化總體市場(chǎng)分析： ........................................................................................................15教育信息化軟件市場(chǎng)分析： ........................................................................................................16二、目標(biāo)市場(chǎng)分析 ......................................................16教育教學(xué)應(yīng)用類(lèi)軟件： ................................................................................................................16教育城域網(wǎng)整體應(yīng)用解決方案： ................................................................................................16教育文化產(chǎn)品： ............................................................................................................................17三、市場(chǎng)競(jìng)爭(zhēng)分析 ......................................................17產(chǎn)品競(jìng)爭(zhēng)： ....................................................................................................................................17同業(yè)競(jìng)爭(zhēng)： ....................................................................................................................................17供應(yīng)商侃價(jià)能力： ........................................................................................................................18客戶(hù)侃 價(jià)能力： ............................................................................................................................18四、SWO T 分析 ..........................................................18一、產(chǎn)品的市場(chǎng)定位及市場(chǎng)形象 ..........................................19目標(biāo)客戶(hù)群： ................................................................................................................................19市場(chǎng)形象： ....................................................................................................................................19二、產(chǎn)品的銷(xiāo)售模式 ....................................................19分銷(xiāo)體系： ....................................................................................................................................19銷(xiāo)售方式： ....................................................................................................................................20三、促銷(xiāo)手段 ..........................................................20廣告宣傳： ....................................................................................................................................20促銷(xiāo)活動(dòng)： ....................................................................................................................................20專(zhuān)業(yè)渠道： ....................................................................................................................................20政府推廣： ....................................................................................................................................21四、收入來(lái)源 ..........................................................21產(chǎn)品銷(xiāo)售收入： ............................................................................................................................21服務(wù)收入： ....................................................................................................................................21五、競(jìng)爭(zhēng)優(yōu)勢(shì) ..........................................................21產(chǎn)品優(yōu)勢(shì)： ....................................................................................................................................21營(yíng)銷(xiāo)優(yōu)勢(shì)： ....................................................................................................................................22企業(yè)優(yōu)勢(shì)： ....................................................................................................................................22伙伴優(yōu)勢(shì)： ....................................................................................................................................23政策優(yōu)勢(shì)： ....................................................................................................................................23一、產(chǎn)品發(fā)展規(guī)劃 ......................................................24產(chǎn)品改良計(jì)劃： ............................................................................................................................24新產(chǎn)品研發(fā)計(jì)劃： ........................................................................................................................24二、市場(chǎng)擴(kuò)張規(guī)劃 ......................................................24擴(kuò)大銷(xiāo)售收入： ............................................................................................................................24提高市場(chǎng)占有率： ........................................................................................................................24增加利潤(rùn)： ....................................................................................................................................25品牌提升： ....................................................................................................................................25三、資本運(yùn)作規(guī)劃 ......................................................26融資計(jì)劃： .....................................................