【正文】 ............................................................................................8第一章 項(xiàng)目背景 ......................................................................................................................................................8一、 項(xiàng)目的提出原因 .......................................................................................................................................8二、 項(xiàng)目環(huán)境背景 ...........................................................................................................................................8三、 項(xiàng)目?jī)?yōu)勢(shì)分析 ...........................................................................................................................................9四、 項(xiàng)目運(yùn)作的可行性 .................................................................................................................................10第二章 項(xiàng)目介紹 ....................................................................................................................................................10一、 網(wǎng)站建設(shè)宗旨 .........................................................................................................................................10二、 定位與總體目標(biāo) .....................................................................................................................................10三、 網(wǎng)站規(guī)劃與建設(shè)進(jìn)度 .............................................................................................................................11四、 資源整合與系統(tǒng)設(shè)計(jì) .............................................................................................................................11五、 網(wǎng)站結(jié)構(gòu)/欄目板塊 ................................................................................................................................11六、 主要欄目介紹 .........................................................................................................................................13七、 商業(yè)模式 .................................................................................................................................................13八、 技術(shù)功能 .................................................................................................................................................13九、 信息/資源來(lái)源 ........................................................................................................................................13十、 無(wú)形資產(chǎn) .................................................................................................................................................142十一、 收益來(lái)源概述 .....................................................................................................................................14十二、 項(xiàng)目經(jīng)濟(jì)壽命 .....................................................................................................................................14第三章 市場(chǎng)分析 ....................................................................................................................................................14一、 互聯(lián)網(wǎng)市場(chǎng)狀況及成長(zhǎng) .........................................................................................................................14二、 目標(biāo)市場(chǎng)的設(shè)定 .....................................................................................................................................16三、 傳統(tǒng)行業(yè)市場(chǎng)狀況 .................................................................................................................................16四、 市場(chǎng)成長(zhǎng) .................................................................................................................................................17五、 本項(xiàng)目產(chǎn)品市場(chǎng)優(yōu)勢(shì) .............................................................................................................................17六、 市場(chǎng)趨勢(shì)預(yù)測(cè)和市場(chǎng)機(jī)會(huì) .....................................................................................................................17第四章 競(jìng)爭(zhēng)分析 ....................................................................................................................................................17第五章 技術(shù)可行性分析 ........................................................................................................................................18一、 平臺(tái)開(kāi)發(fā) .................................................................................................................................................18二、 數(shù)據(jù)庫(kù) .....................................................................................................................................................18三、 系統(tǒng)開(kāi)發(fā) .................................................................................................................................................18四、 內(nèi)容設(shè)計(jì) .................................................................................................................................................18第六章 投資說(shuō)明 ....................................................................................................................................................19第七章 風(fēng)險(xiǎn)分析與規(guī)避 ........................................................................................................................................19一、 政策風(fēng)險(xiǎn) .................................................................................................................................................19二、 資源風(fēng)險(xiǎn) .................................................................................................................................................19三、 其他風(fēng)險(xiǎn) .................................................................................................................................................20第八章 經(jīng)營(yíng)預(yù)測(cè) ....................................................................................................................................................20一、 網(wǎng)站經(jīng)營(yíng) .................................................................................................................................................20二、 銷售預(yù)估 .............................................................................................