酒店實(shí)施顧客體驗(yàn)營(yíng)銷(xiāo)方案研究-展示頁(yè)
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【正文】 owev毯 thesituationswithmanyoftheseenterprisesarenot50goodattoday，s graduallyfiereeeomPetitionindietindustry， ， besidesinheritthetradition， it15moreimPortantforourhistoriealrestaurantbrands ， exPerientialmarketing15not oulywellmettheneedsofh切 mannature， butalsoagoodmeansforenterprisesto ， exPerientialmarketing ， thedietindustry thebackgroundofexPerieneeeconomy， ifourhistoriealrestaurantbrandseanmake marketinginnovationtomeetthechangesofthedicteonsumPtionthroughkindsof exPerientialmarketingbasedontheirownadvantages， eanshapeandadvancethe valueofhistoriealbrandsthroughuniquedietexPerieneeandeultureexPerienee whichdesignedfereonsumers，then， ourhistoriealrestaurantbrandswillgeta eontinuousdeveloPmentwithmoreene理孚 ThemainPurposeofthisPaper15trytodeveloPasetofexPerientialmarketing Pattemandstrategiesforourhistoriealrestaurantbrands， which15basedonthe researchofexPerientialmarketingtheory， theanalysesoftheadvantagesof historicalrestaurantbrandsitselfandthechangesofdieteonsumPtion， researeh15alsomaiulyonabasiethinkingfordeveloPingourhistoriealrestaurant brandswhichealled“ advaneingbrandthroughexPerience，. baekgroundandthesignifieaneeofthereseareh， thenintrodueesthestudyeondition ofexPerientialmarketinginandoutofChina， besidesthatitalsointrodueesthe111了ABSTRACT ， thebasiethcory andsomeotherrelativeconeePtsofhistoriealrestaUrantandexPerientialmarketing areintrodueed， andthisPart15thePaper’ 15atransition， itanalysestheeomPetitionofourdietindustry， thecharaeteristieof thehistoricalrestaurantbrandsandthechangesofthedietcons切rnPtion， anditwill ， thefourthchapter ProvidesanewexPerieniialmarketingPattemandasetofstrategiesforour ， atyPiealeaseofusingexPeriential lastchapter， there15aconelusionofthePaper， andtheProsPectofthefurther research15alsogiven.KeyW心 rds:historiealrestaurantbrands，ExPerienee， ExPerientialmarketing，StrategyIV目錄目錄第1章緒論.......................................................................................……1..............................................................................................……1..............................................................……2..............................................................................……4........................................................................................……4........................................................................................……5..................................................................................................……6第2章老字號(hào)餐飲企業(yè)與體驗(yàn)營(yíng)銷(xiāo)理論概述..............................……8..............................................................................……8................................................................……8................................................................……9................................................................................……13..............................................................……13—戰(zhàn)略體驗(yàn)?zāi)K..................................……巧..............................................................……17第3章老字號(hào)餐飲企業(yè)開(kāi)展體驗(yàn)營(yíng)銷(xiāo)的現(xiàn)實(shí)性與必要性.......……19........................................……19..........................................................……19..........................……20...……，二，.............……22......................……24....................................................……26…，..............................................……26......................................……27................................................……29目錄..............................……29..............................……30......................……30第4章我國(guó)老字號(hào)餐飲企業(yè)實(shí)施體驗(yàn)營(yíng)銷(xiāo)的模式與策略.......……32............................……32 ..............................……32 ..............................……33........................................……35.......................................................................……40...............................................................……46第5章案例—餐飲老字號(hào)“全聚德”的體驗(yàn)營(yíng)銷(xiāo)實(shí)踐.......……51“全聚德”集團(tuán)簡(jiǎn)介...................................................................
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