【正文】 ....................................22 經(jīng)濟發(fā)展預測 .................................................................................................................22 房地產(chǎn)市場預測 .............................................................................................................22第二章 供應市場研究 ..............................................................................................................24 供應調研的目的和方法 ........................................................................................................2樣本選擇 ......................................................................................................................2市場界定 ......................................................................................................................25 供應市場研究 ........................................................................................................................26 項目綜合品質 .................................................................................................................262 / 107 綜合品質評定—— 綜合品質 ......................................................................................27 性能價格比 ..................................................................................................................28 產(chǎn)品分析 .........................................................................................................................29 供應市場研究結論 ................................................................................................................45第三章 需求市場分析 ..................................................................................................................47 受訪人群基礎特征分析 ........................................................................................................47 年齡構成： .....................................................................................................................47 家庭結構： .....................................................................................................................48 現(xiàn)居住區(qū)域： .................................................................................................................49 對現(xiàn)居住狀況的滿意度 .................................................................................................49 職業(yè)特征： .....................................................................................................................50 交通工具： .....................................................................................................................51 受訪人群對產(chǎn)品需求特征 ....................................................................................................52 購房目的： .....................................................................................................................52 選擇區(qū)域特征 .................................................................................................................53 選擇張店的因素特征 .....................................................................................................54 能夠承受的單價 .............................................................................................................55 購買面積的特征： .........................................................................................................56 選擇建筑類型特征 .........................................................................................................57 選擇戶型類型特征 .........................................................................................................57 選擇戶型結構特性 .........................................................................................................58 對裝修的需求特征 .........................................................................................................59 對采暖方式的需求特征 ...............................................................................................60 選擇住宅的因素（本題為多選） ...............................................................................61 對社區(qū)內部配套設施的需求特征（本題為多選） ...................................................63 所需的物業(yè)服務特征（本題為多選） .......................................................................65 能夠接受的物業(yè)管理費 ...............................................................................................66 對部分基本配套需求的特征 .......................................................................................67 受訪人群的信息渠道特征 ....................................................................................................693 / 107 了解開發(fā)商的實力與信譽的渠道特征 .........................................................................69 希望了解的樓盤信息 .....................................................................................................70 獲取銷售信息渠道 .........................................................................................................71 經(jīng)常閱讀的報刊 .............................................................................................................72 需求市場研究結論 ................................................................................................................73 客群特征： .....................................................................................................................73 產(chǎn)品需求： .....................................................................................................................73 信息渠道特征： .............................................................................................................74第四章 個案點評 ..........................................................................................................................75 齊魯花園 ................................................................................................................................75 世紀花園 ................................................................................................................................77 新空間花園 ............................................................................................................................81 巴黎春天國際公寓 ...................