【正文】 ............88第八部分 項目定位探討 ......................................................................................................................89一、市場主力供應(yīng)各房型戶型面積區(qū)間以及總價區(qū)間 .................................................................89二、房型統(tǒng)計分析 .............................................................................................................................92第九部分 消費(fèi)者研究 ..........................................................................................................................97一、參考貴司前期完成的《消費(fèi)需求專題調(diào)查報告》 .................................................................97二、緯聯(lián)市場研究中心數(shù)據(jù)庫的客戶座談會結(jié)論（見附件三） .................................................97第十部分 項目定位 ..............................................................................................................................98一、項目分析 .....................................................................................................................................98地塊基本情況 ...........................................................................................................................98項目交通狀況分析 ...................................................................................................................99項目周邊商業(yè)及配套分析： ...................................................................................................99項目地塊 SOWT 分析 ...............................................................................................................99項目自身素質(zhì)及項目突破破口分析 .....................................................................................100二、項目定位 ...................................................................................................................................101項目總體定位概念 .................................................................................................................101項目檔次定位 .........................................................................................................................101產(chǎn)品定位 .................................................................................................................................101目標(biāo)客戶群定位 .....................................................................................................................102項目價格定位 .........................................................................................................................104三、項目分期計劃、入市時機(jī)及銷售周期 ...................................................................................105項目分期計劃 .........................................................................................................................105項目入市時機(jī)及銷售周期 .....................................................................................................105第十一部分 項目產(chǎn)品建議 ................................................................................................................106一、各地塊建筑形態(tài)、戶型配比及各功能房面積建議 ...............................................................106 A 地塊，點(diǎn)式高層及小高層 ..................................................................................................106 C 地塊，點(diǎn)式高層及小高層 ..................................................................................................106 B 地塊，風(fēng)車形點(diǎn)式高層及 11 層、 18 層的板式小高層 ...................................................107 D 地塊點(diǎn)式高層及小高層，具體根據(jù)開發(fā)進(jìn)度調(diào)整。 .....................................................107二、各種戶型種類設(shè)置條件 ...........................................................................................................109 3 頁 共 51 頁三、項目售樓中心設(shè)計要求 ...........................................................................................................111售房部選址建議 .....................................................................................................................111售樓中心面積建議 .................................................................................................................112售樓中心功能要求 .................................................................................................................112結(jié)合 C 地塊人行入口和會所設(shè)置建議 ................................................................................112五、社區(qū)配套建議 ...........................................................................................................................113商業(yè)配套： .............................................................................................................................113會所配套： .............................................................................................................................113戶外設(shè)施配套 :........................................................................................................................113特色配套： .............................................................................................................................114六、社區(qū)交通及停車場（庫） .......................................................................................................114七、住宅規(guī)劃 ...................................................................................................................................114 “可游可賞可融入 ”空間規(guī)劃格局 .......................................................................................114空間的開放性與相對封閉性 .................................................................................................114布局流線態(tài)勢 .........................................................................................................................115點(diǎn)式圍合空間 .........................................................................................................................115點(diǎn)板結(jié)合、空間的流動 .........................................................................................................115八、住宅物業(yè)形態(tài) ...........................................................................................................................115電梯花園洋房 .........................................................................................................................115集中設(shè)置一棟酒